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1
المؤلفون: Dalia Streimikiene, Rizwan Raheem Ahmed
المصدر: Oeconomia Copernicana. 12:125-157
مصطلحات موضوعية: History, business.industry, media_common.quotation_subject, 05 social sciences, Economics, Econometrics and Finance (miscellaneous), Development, Moderation, Marketing strategy, Brand loyalty, Conceptual framework, 0502 economics and business, Conceptual model, Corporate social responsibility, 050211 marketing, Strategic management, Business, Business and International Management, Marketing, 050203 business & management, Consumer behaviour, media_common
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2
المؤلفون: Elina Bakhtieva
المصدر: Oeconomia Copernicana
مصطلحات موضوعية: History, Process management, Digital marketing, business.industry, 05 social sciences, Economics, Econometrics and Finance (miscellaneous), touchpoints, B2B industrial companies, Development, Marketing strategy, Information overload, B2B digital marketing strategy, Loyalty business model, Product (business), customer loyalt, 0502 economics and business, digital marketing, Portfolio, 050211 marketing, Strategic management, Business and International Management, Marketing, business, 050203 business & management, Pace
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3
المؤلفون: Ronalds Skulme, Valerijs Praude
المصدر: Oeconomia Copernicana. 7:131
مصطلحات موضوعية: History, Return on marketing investment, Knowledge management, Digital marketing, business.industry, Computer science, 05 social sciences, Economics, Econometrics and Finance (miscellaneous), Development, Quantitative marketing research, Online advertising, Marketing strategy, social media marketing, social media metrics, social media evaluation, consumer purchase decision process, Marketing management, jel:M31, 0502 economics and business, 050211 marketing, Social media, Business and International Management, Marketing, business, Marketing research, 050203 business & management