Alternate Title: To What Extent Electronic Word of Mouth Affect Purchase-Decision of New Mobile Phones Among University Students in Sultanate of Oman?. (English)

المؤلفون: كمال الليل, ونهى سعيد علي الع

المصدر: International Journal of Islamic Marketing; May2022, Vol. 11 Issue 2, p89-108, 20p

مصطلحات موضوعية: EXPLORATORY factor analysis, STRUCTURAL equation modeling, UNIVERSITIES & colleges, DECISION making, TECHNICAL institutes

مصطلحات جغرافية: OMAN, SALALAH (Oman)