Alternate Title: The effect of the practice of the marketing mix of pharmaceutical companies and pharmacies on marketing deception from the point of view of the consumer in Hebron Governorate. (English)

المؤلفون: فضل عيدة

المصدر: International Journal of Islamic Marketing; May2022, Vol. 11 Issue 2, p64-88, 25p

مصطلحات موضوعية: PHARMACEUTICAL industry, STANDARD deviations, DECEPTION, STATISTICAL sampling, QUESTIONNAIRES, MARKETING mix

مصطلحات جغرافية: HEBRON (West Bank), PALESTINE