Alternate Title: Effects of Social Media Marketing on Customer Buying Intention in the Context of Entrepreneurial Firms: Brand Equity as a Mediator. (English)

المؤلفون: عالء الدين محمد خ, دانا العبد, جاسم الغصاونة, عال الحديد, نور صالح

المصدر: International Journal of Islamic Marketing; May2023, Vol. 12 Issue 2, p14-43, 30p

مصطلحات موضوعية: SOCIAL media in marketing, CONVENIENCE sampling (Statistics), BRAND equity, STRUCTURAL equation modeling, BRAND image, SOCIAL marketing

مصطلحات جغرافية: JORDAN

Alternate Title: Conscious Perception of the Islamic Brand and its Impact on Shaping the Mental Image of Muslim Youth: An Applied Study from Jordanian Private University Students Point of View. (English)

المؤلفون: محمد منصور أبو جل

المصدر: International Journal of Islamic Marketing; Feb2023, Vol. 12 Issue 1, p91-112, 22p

مصطلحات موضوعية: MUSLIM youth, MENTAL imagery, BRAND awareness, CONSUMER behavior, COLLEGE students, BRAND equity

مصطلحات جغرافية: JORDAN

Alternate Title: Evaluating the Multiplicity of Sharia Supervisory Membership: An analytical study on Sharia Financial Institutions in the Light of Governorship Instructions for the Central Bank of Jordan. (English)

المؤلفون: زياد محمد محمود ع

المصدر: International Journal of Islamic Marketing; May2022, Vol. 11 Issue 2, p109-130, 22p

مصطلحات موضوعية: BANKING industry, ISLAMIC law, CENTRAL banking industry, FINANCIAL institutions, MULTIPLICITY (Mathematics)

مصطلحات جغرافية: JORDAN

Alternate Title: Corporate Digital Responsibility and e-Loyalty: Knowledge Sharing as a Mediating Factor. (English)

المؤلفون: عبير حمود الفاعوري, محمد سليمان النسور, هنادي تركي البطاينه, إلهام حمود الفاعوري

المصدر: International Journal of Islamic Marketing; Sep2023, Vol. 12 Issue 3, p17-43, 27p

مصطلحات موضوعية: SOCIAL responsibility of business, CONSUMER attitudes, REGRESSION analysis, INFORMATION sharing, DESCRIPTIVE statistics, CUSTOMER loyalty

مصطلحات جغرافية: JORDAN

Alternate Title: Hofstede's cultural dimensions and decision-making for women in plastic surgery: the mediating role of perceived value. (English)

المؤلفون: عالء الدين محمد خ, سارة عزالدين قطي, ديمة أبو غربية, رجائي الساحوري, دانا البصول, دانا قاقيش

المصدر: Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah; 2/15/2023, Vol. 8 Issue 2, p20-56, 37p

مصطلحات موضوعية: COSMETICS industry, RISK aversion, WOMEN consumers, CONSUMER preferences, COLLECTIVISM (Social psychology), FEMININITY

مصطلحات جغرافية: JORDAN