Alternate Title: THE RELATIONSHIP BETWEEN THE APPLICATION OF NEUROMARKETING AND THE COMPETITIVENESS OF COMMERCIAL BANKS: AN EMPIRICAL STUDY OF A SAMPLE OF COMMERCIAL BANKS IN EGYPT. (English)

المؤلفون: محمد, عماد صقر

المصدر: Arab Journal of Administrative Sciences; Sep2012, Vol. 19 Issue 3, p358-331, 28p