Alternate Title: MEASURING BRAND ASSOCIATIONS TO ENHANCE BRAND EQUITY USING BRAND CONCEPT MAPS: A QUANTITATIVE - QUALITATIVE APPROACH (English)

المؤلفون: إبراهيم, محمد محمود

المصدر: Arab Journal of Administrative Sciences; Sep2014, Vol. 21 Issue 3, p385-428, 44p

مصطلحات موضوعية: BRAND equity, BRAND evaluation, CONSUMER research, BUSINESS names