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1دورية أكاديمية
Alternate Title: MEASURING BRAND ASSOCIATIONS TO ENHANCE BRAND EQUITY USING BRAND CONCEPT MAPS: A QUANTITATIVE - QUALITATIVE APPROACH (English)
المؤلفون: إبراهيم, محمد محمود
المصدر: Arab Journal of Administrative Sciences; Sep2014, Vol. 21 Issue 3, p385-428, 44p
مصطلحات موضوعية: BRAND equity, BRAND evaluation, CONSUMER research, BUSINESS names