Alternate Title: Impact of Marketing Ambidexterity and Moderating Role of Environmental Uncertainty on Organization's Competitive Performance: A Field Study. (English)

المؤلفون: سامح أحمد خاطر

المصدر: Arab Journal of Administrative Sciences; 2019, Vol. 26 Issue 2, p223-263, 41p

مصطلحات موضوعية: REGRESSION analysis, QUESTIONNAIRE design, AMBIDEXTERITY, STATISTICAL sampling, HYPOTHESIS