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المؤلفون: Shaobo (Kevin) Li, Kuangjie Zhang, Sharon Ng
المصدر: Journal of Consumer Research. 49:252-267
مصطلحات موضوعية: Marketing, Economics and Econometrics, Arts and Humanities (miscellaneous), Brand names, Anthropology, Advertising, Business and International Management, Psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6bf77d4832d37f32d422c0806c0087cc
https://doi.org/10.1093/jcr/ucab058