Alternate Title: The DNA of Brand Management. Conceptualizing its Intangible Value in a Dialogic Context. (English)
O ADN da marca. Concepção dos seus valores intangíveis em um contexto dialogado. (Portuguese)

المؤلفون: OROZCO TORO, JAIME ALBERTO, PAVIA, CARME FERRÉ

المصدر: Signo y Pensamiento; jul-dic2012, Vol. 31 Issue 61, p56-71, 16p

مصطلحات موضوعية: CORPORATE image, SOCIAL responsibility of business, CORPORATE public relations, BUSINESS ethics, SOCIAL responsibility, STAKEHOLDERS, PRODUCT management

Alternate Title: Consumer attitudes in the face a lack of CSR in business. The role of age and gender. (English)
Atitudes do consumidor diante da falta de RSC nas empresas, o papel da idade e do género. (Portuguese)

المؤلفون: Arredondo Trapero, Florina Guadalupe, del Carmen Maldonado De Lozada, Verónica, De la Garza García, Jorge

المصدر: Cuadernos de Administración (01203592); jul-dic2011, Vol. 24 Issue 43, p285-305, 21p

مصطلحات موضوعية: CONSUMER attitudes, SOCIAL responsibility of business, GENDER, EMPIRICAL research, CONTINGENCY tables, AGE differences, DECISION making

Alternate Title: Critique of the liberal model of enterprise: an analysis of CSR from the standpoint of the social state of law. (English)
Crítica do modelo liberal de empresa: uma análise da rse desde a idéia de Estado social de direito. (Portuguese)

المؤلفون: Herrera Romero, Wilson Ricardo

المصدر: Cuadernos de Administración (01203592); jul-dic2011, Vol. 24 Issue 43, p157-176, 19p

مصطلحات موضوعية: BUSINESS enterprises, SOCIAL responsibility of business, ECONOMIC demand, BUSINESS ethics, CRITICAL analysis, POLITICAL philosophy, SOCIAL responsibility

المؤلفون: Cuevas-Mejía, John Jairo, Maldonado-García, Stella, Escobar-Váquiro, Natalia

المصدر: Cuadernos de Contabilidad, Volume: 14, Issue: 34, Pages: 131-91, Published: JUN 2013

مصطلحات موضوعية: Content Analysis, Social Responsibility, subject analysis, análise multinível, Responsabilidad social, análise de conteúdo, isomorfismo, Responsabilidade social das empresas, análisis de contenido, work environment, análisis multinivel, empresas-América Latina, business enterprises- Latin America, Social responsibility of business, legitimidad, Responsabilidade social, ambiente de trabajo, Multilevel Analysis, Isomorphism, legitimidade, Responsabilidad social de los negocios, ambiente de trabalho, Legitimacy

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