Alternate Title: The Impact of Customer-focused Marketing Capabilities on Brand market performance through Moderating Role of Marketing development employee Capabilities: An Applied Study in Iraqi Insurance Companies. (English)

المؤلفون: عمار يوسف ضجر

المصدر: Managerial Studies Journal; 2022, Vol. 15 Issue 31, p203-221, 19p

مصطلحات موضوعية: INSURANCE companies, MARKETING executives, PRODUCT management, DATA analysis, ACQUISITION of data, CUSTOMER relationship management

المؤلفون: جواد محسن راضي, زمن صبيح عطية

المصدر: Kufa Studies Center Journal; Jun2023, Issue 69, Part 1, p317-349, 33p

Alternate Title: Marketing commission and its role in enhancing the competitive advantage of insurance companies / Applied research on a sample of Iraqi insurance companies. (English)

المؤلفون: Salman, Nawras Sami, Hassan Rabie, Hanan Abdullah

المصدر: Accounting & Financial Studies Journal; 2023, Vol. 18 Issue 65, p134-150, 17p

مصطلحات موضوعية: INSURANCE companies, COMPETITIVE advantage in business

المؤلفون: خلود هادي الربيع

المصدر: Kufa Studies Center Journal; Mar2023, Issue 68, Part 1, p341-371, 31p

Alternate Title: The Impact of the Marketing Intelligence System on Competitive Strategies: An Applied Study of the Opinions of a Sample of Travel and Tourism Companies in Baghdad. (English)

المؤلفون: نور خليل الجبوري, مثنى معان العبيدي

المصدر: Journal of Techniques; Mar2023, Vol. 5 Issue 1, p216-223, 8p

Alternate Title: The impact of e-marketing on the quality of the insurance service Applied research in the National Insurance Company. (English)

المؤلفون: سهى عبد الحسن شيخ

المصدر: Accounting & Financial Studies Journal; 2022, Vol. 17 Issue 60, p146-158, 13p

مصطلحات موضوعية: INSURANCE companies, ELECTRONIC markets, MARKETING, QUALITY of service, FINANCIAL planning

Alternate Title: The effect of marketing dexterity on sustainable competitive advantage. (English)

المؤلفون: فراس محمد العامر, الباحث فاطمه باس

المصدر: Journal of Baghdad College of Economic Sciences University; 2023, Issue 72, p49-68, 20p

مصطلحات موضوعية: RESEARCH personnel, MARKETING, INSURANCE agents, TEST validity, MARKETING planning, COMPETITIVE advantage in business

مصطلحات جغرافية: BAGHDAD (Iraq)

Alternate Title: The Effect of Viral Marketing on Customer Confidence: An Analytical Study in Asia Cell CompanyA. (English)

المؤلفون: عامر عبد اللطيف العامري, مصطغى صالح كمر, أكرم نعيم قاسم

المصدر: Journal of Techniques; Mar2023, Vol. 5 Issue 1, p193-202, 10p

Alternate Title: The role of digital marketing in promoting the athletic talent of some Iraqi football clubs. (English)

المؤلفون: حسين عبيد مجيول ك

المصدر: Karbala Magazine of Physical Edu. Seiences; 2023, Vol. 8 Issue 2, p1-18, 18p

مصطلحات موضوعية: ATHLETIC ability, SOCCER teams, MARKETING management, ATHLETIC clubs, SPORTS marketing, SPORTS participation

Alternate Title: Digital Marketing Strategies: Iraqi Architectural Firms as a Case Study. (English)

المؤلفون: Yacoub, Ghada Mudhaffar, Hamza Al Greiza, Abbas Ali

المصدر: Iraqi Journal of Architecture & Planning; 2023, Vol. 22 Issue 1, p1-22, 22p