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المؤلفون: Minette E. Drumwright
المصدر: Advertising Theory ISBN: 9781351208314
Advertising Theory ISBN: 9780203149546مصطلحات موضوعية: Advertising research, business.industry, Organizational studies, Ethical decision, Advertising, Context (language use), Corporate communication, business, Psychology, New media, Mass media, Opt-out
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المؤلفون: Glenda Jacobs
المصدر: A Handbook of Corporate Communication and Public Relations
مصطلحات موضوعية: Creative brief, business.industry, Context (language use), Sociology, Corporate communication, Creative thinking, Public relations, business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f9acbf47930f75cfb9698b8523f3db27
https://doi.org/10.4324/9780203414958.ch24