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1
المؤلفون: Puja Rajesh Vora, Mitesh Jayswal
المصدر: Journal of Creative Communications. 14:271-284
مصطلحات موضوعية: Focus (computing), Interactive marketing, Communication, Brand association, Advertising, Context (language use), Business, Brand equity
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c7e5d920f658546e3a3e78313e2b9a5d
https://doi.org/10.1177/0973258619866366 -
2
المؤلفون: Jochen Wirtz, Claudio Felten, Gerrit van Bruggen, Arvind Rangaswamy, Jaap E. Wieringa, Nicole Moch
المصدر: Journal of Interactive Marketing. 53:129
مصطلحات موضوعية: Marketing, Interactive marketing, Digital business, Business, Business and International Management
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3
المؤلفون: Deepti Srivastava, Ruppal Walia Sharma
المصدر: Jindal Journal of Business Research. 6:25-43
مصطلحات موضوعية: Electronic word of mouth, Interactive marketing, Scope (project management), 0502 economics and business, 05 social sciences, Key (cryptography), Word of mouth, 050211 marketing, Advertising, Social media, Marketing, Psychology, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a266156558ea2a26325c0e6e82e8449a
https://doi.org/10.1177/2278682117700307 -
4
المصدر: Journal of Interactive Marketing. 47:198
مصطلحات موضوعية: Marketing, Customer retention, Interactive marketing, Duration dependence, Business, Business and International Management
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5
المؤلفون: Brian T. Ratchford
المصدر: Journal of Interactive Marketing. 33:v-vii
مصطلحات موضوعية: Marketing, Interactive marketing, 0508 media and communications, Publishing, business.industry, 0502 economics and business, 05 social sciences, 050801 communication & media studies, 050211 marketing, Business and International Management, Public relations, business, Marketing science
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6
المؤلفون: Brian T. Ratchford, Wendy W. Moe
المصدر: Journal of Interactive Marketing. 42:A1-A2
مصطلحات موضوعية: Marketing, Interactive marketing, Knowledge management, business.industry, 0502 economics and business, 05 social sciences, 050211 marketing, Business, Business and International Management, 050203 business & management
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7
المصدر: Journal of Interactive Marketing. 46:113
مصطلحات موضوعية: Marketing, Interactive marketing, Volume (computing), Advertising, Business, Product (category theory), Business and International Management
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8
المؤلفون: Sun Joo (Grace) Ahn, Kyongseok Kim
المصدر: Journal of Interactive Marketing. 45:113
مصطلحات موضوعية: Marketing, Interactive marketing, Notice, Loyalty program, Intrinsic motivation, Business and International Management, Psychology
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9
المؤلفون: Brian T. Ratchford
المصدر: Journal of Interactive Marketing. 29:v-vii
مصطلحات موضوعية: Marketing, Interactive marketing, Business, Business and International Management, Marketing research
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10
المصدر: Journal of Advertising Education. 15:59-64
مصطلحات موضوعية: Marketing, Interactive marketing, geography, Summit, geography.geographical_feature_category, business.industry, Communication, Public relations, Education, Need to know, Social media, Sociology, Session (computer science), business
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a9a5d60a773757c8351035d866c8121e
https://doi.org/10.1177/109804821101500109