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1كتاب إلكتروني
المؤلفون: Pelham, Alfred M.Aff4
المساهمون: Academy of Marketing Science, Ford, John B., editorAff2, Honeycutt, Jr., Earl D., editorAff3
المصدر: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. :310-310
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المؤلفون: Alfred M. Pelham
المصدر: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835
مصطلحات موضوعية: Capital expenditure, Customer retention, business.industry, New product development, Demographic economics, Profitability index, Average level, Absolute difference, Marketing, Volatility (finance), business, Small firm
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::44d63ef2e66bee7db4182ef509a66cd7
https://doi.org/10.1007/978-3-319-13084-2_69