المؤلفون: Rashidirad, Mona^Aff2, Shahbaznezhad, Hamidreza^Aff3

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :93-115

المؤلفون: Mark Anthony Camilleri

المصدر: Tourism, Hospitality & Event Management ISBN: 9783319498485

مصطلحات موضوعية: Public relations, Return on marketing investment, Sales promotion, Direct selling, 010501 environmental sciences, 01 natural sciences, Social media, Marketing management, Advertising, 0502 economics and business, Communication in marketing, Marketing, Marketing research, Online social networks, 0105 earth and related environmental sciences, Business-to-government, Digital media -- Marketing, Digital marketing, business.industry, 05 social sciences, Interactive marketing, Marketing strategy, Marketing mix, Internet marketing, Advertising campaigns, business, 050203 business & management, Integrated marketing communications

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a421a4429741b5b063cc078e36b4ed15
https://doi.org/10.1007/978-3-319-49849-2_5

المؤلفون: Martin T. Topol, Elaine Sherman

المصدر: Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559

مصطلحات موضوعية: World Wide Web, Direct marketing, Interactive marketing, Internet shopping, Digital marketing, business.industry, Political science, Perspective (graphical), Profitability index, Global strategy, The Internet, Marketing, business

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::57a05c240ab799243c8b0345ff9bdb28
https://doi.org/10.1007/978-3-319-17356-6_73