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1
المؤلفون: Pornpimon Kachamas
المصدر: AI 2016: Advances in Artificial Intelligence ISBN: 9783319501260
Australasian Conference on Artificial Intelligenceمصطلحات موضوعية: Interactive marketing, Materiality (auditing), Knowledge management, Multimedia, Computer science, business.industry, media_common.quotation_subject, 05 social sciences, computer.software_genre, Social media analytics, Social media marketing, Work (electrical), Perception, 0502 economics and business, Key (cryptography), 050211 marketing, Social media, business, computer, 050203 business & management, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d3b48e75ccc6433e33ac9963bad939da
https://doi.org/10.1007/978-3-319-50127-7_59 -
2
المؤلفون: Margaret Morrison
المصدر: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835
مصطلحات موضوعية: High rate, Interactive marketing, business.product_category, business.industry, media_common.quotation_subject, Perspective (graphical), Advertising, Focus group, Direct marketing, Interactivity, Perception, Internet access, Business, Marketing, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6336175e6e5c4071e79323c84202610b
https://doi.org/10.1007/978-3-319-13084-2_38 -
3
المؤلفون: Nancy Spears
المصدر: Revolution in Marketing: Market Driving Changes ISBN: 9783319117607
مصطلحات موضوعية: Value (ethics), Interactive marketing, Dominance (economics), media_common.quotation_subject, Context (language use), Consumer research, Advertising, Business, Call to action, Web site, Pleasure, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::80a0921eb3ce10421107a86c3e95f75b
https://doi.org/10.1007/978-3-319-11761-4_48