المؤلفون: Kitta, Afroditi^Aff3, Notta, Ourania^Aff3, Vlachvei, Aspasia^Aff4

المساهمون: Tsounis, Nicholas, editor^Aff1, Vlachvei, Aspasia, editor^Aff2

المصدر: Advances in Empirical Economic Research : 2022 International Conference on Applied Economics (ICOAE), Madrid, Spain, July 7-9, 2022. :977-991

المؤلفون: Kucuk, S. Umit^Aff3

المساهمون: Stewart, David W., Series Editor^Aff1, Kucuk, S. Umit^Aff2

المصدر: Visualizing Marketing : From Abstract to Intuitive. :73-102

المؤلفون: Moes, Anne^{Aff2, Aff3}, Fransen, Marieke L.^Aff4, Verhagen, Tibert^Aff3, Fennis, Bob^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :43-63

المؤلفون: Verma, Deepak^Aff2, Kumar, Satish^Aff2, Kumar, Divesh^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :15-42

المؤلفون: Vashisht, Devika^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :807-835

المؤلفون: Yu, Billy^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :705-728

المؤلفون: Chandra, Shobhana^Aff2, Verma, Sanjeev^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :729-752

المؤلفون: Zeng, Ni^Aff2, Jiang, Liru^Aff2, Vignali, Gianpaolo^Aff2, Ryding, Daniella^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :785-805

المؤلفون: Liu, Maggie Wenjing^Aff2, Zhu, Qichao^Aff2, Yuan, Yige^Aff2, Wu, Sihan^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :667-682

المؤلفون: Habil, Sandra^Aff2, El-Deeb, Sara^Aff2, El-Bassiouny, Noha^Aff2

المساهمون: Wang, Cheng Lu, editor^Aff1

المصدر: The Palgrave Handbook of Interactive Marketing. :683-704