المؤلفون: Sim, Woojong^Aff3, Jankuhn, Nicolas^Aff4, Carlson, Brad D.^Aff4

المساهمون: Pantoja, Felipe, editor^Aff1, Wu, Shuang, editor^Aff2

المصدر: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. :385-386