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1
المؤلفون: Ofer Mintz, Imran S. Currim, Rohit Deshpandé
المصدر: Marketing Letters. 34:189-204
مصطلحات موضوعية: Marketing, Economics and Econometrics, Business and International Management, 1505 Marketing
وصف الملف: application/pdf
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2
المؤلفون: Klesel, Michael, Wittmann, Felix H., Pascall Hamm, Coberger, Patricia
المساهمون: Hamm, Pascal [0000-0001-7009-3917], Klesel, Michael [0000-0002-2884-1819], Wittmann, H Felix [0009-0007-8862-6380], Apollo - University of Cambridge Repository
مصطلحات موضوعية: Marketing, Economics and Econometrics, 46 Information and Computing Sciences, 4609 Information Systems, Management of Technology and Innovation, Business and International Management, 3503 Business Systems In Context, 35 Commerce, Management, Tourism and Services, Computer Science Applications
وصف الملف: text/xml; application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1185dc8df7dae32370e046da2c4c6da6
https://www.repository.cam.ac.uk/handle/1810/349721 -
3
المؤلفون: Maria Petrescu, Anjala S. Krishen
المصدر: Journal of Marketing Analytics. 11:117-129
مصطلحات موضوعية: Marketing, Strategy and Management, Economics, Econometrics and Finance (miscellaneous), Statistics, Probability and Uncertainty
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4
المؤلفون: David Aaker
المصدر: Journal of Brand Management. 30:185-189
مصطلحات موضوعية: Marketing, Strategy and Management
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5
المؤلفون: Francesca Serravalle, Milena Viassone, Giacomo Del Chiappa
المصدر: Italian Journal of Marketing. 2022:401-417
مصطلحات موضوعية: Augmented reality, Memory of product, Willingness to buy, Sensory marketing, Augmented reality, General Medicine, Memory of product, Sensory marketing, Willingness to buy
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::41b1c122a7673df4d5cf28054973d559
https://doi.org/10.1007/s43039-022-00060-1 -
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المؤلفون: Giang Tue Trinh, John Dawes, Byron Sharp
المساهمون: Trinh, Giang Tue, Dawes, John, Sharp, Byron
المصدر: Marketing Letters.
مصطلحات موضوعية: Marketing, Economics and Econometrics, heavy buyers, pareto share, brand growth, dirichlet model, Business and International Management, marketing strategy
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7
المؤلفون: John M. T. Balmer
المصدر: Journal of Brand Management. 30:97-115
مصطلحات موضوعية: Marketing, Strategy and Management
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8
المؤلفون: Angela Bargenda
المصدر: Journal of Brand Management. 30:116-128
مصطلحات موضوعية: Marketing, Strategy and Management
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المؤلفون: Philip Shaw, Angus Phillips, Maria Bajo Gutiérrez
المصدر: Publishing Research Quarterly. 39:69-84
مصطلحات موضوعية: Marketing, Management of Technology and Innovation, Communication, Media Technology, Business and International Management, Computer Science Applications
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10
المصدر: Journal of Marketing Analytics. 11:186-201
مصطلحات موضوعية: Marketing, Strategy and Management, Economics, Econometrics and Finance (miscellaneous), Statistics, Probability and Uncertainty