يعرض 1 - 10 نتائج من 20,059 نتيجة بحث عن '"Marketing"', وقت الاستعلام: 1.89s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Increasing Patron's Outreach and Engagement through Relationship Marketing: A Case Study.

    المؤلفون: Adeogun, Margaret1 (AUTHOR)

    المصدر: Journal of Library Administration. Apr2022, Vol. 62 Issue 3, p359-375. 17p. 6 Color Photographs, 1 Diagram.

    مصطلحات موضوعية: *Library marketing, *Academic libraries, Relationship marketing, Marketing strategy, Multicultural education, Marketing models, Higher education

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  2. 2
    دورية أكاديمية
    Systematic Review on Mobile Technology in Marketing Academic Libraries in Developing Countries.

    المؤلفون: Mwilongo, Kardo J.1 (AUTHOR) kardo.mwilongo@mu.ac.tz

    المصدر: Journal of Library Administration. Jan2024, Vol. 64 Issue 1, p16-33. 18p.

    مصطلحات موضوعية: *Academic libraries, *Library marketing, Developing countries, Mobile learning, Research personnel

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  3. 3
    دورية أكاديمية
    Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes.

    المؤلفون: Neureiter, Ariadne, Stubenvoll, Marlis, Matthes, Jörg

    المصدر: Journal of Advertising; Aug/Sep2024, Vol. 53 Issue 4, p511-529, 19p

    مصطلحات موضوعية: CONSUMER behavior, GREEN marketing, BRAND evaluation, ENVIRONMENTAL literacy, GREENWASHING (Marketing), BOYCOTTS

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  4. 4
    دورية أكاديمية
    Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos.

    المؤلفون: Chen, Yiwen, Chen, Li, Pan, Yang

    المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p675-703, 29p

    مصطلحات موضوعية: INFLUENCER marketing, PRODUCT attributes, MARKETING, COMMUNICATION in marketing, MARKETING effectiveness, VIDEOS

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  5. 5
    دورية أكاديمية
    Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage.

    المؤلفون: Dam, Christian, Hartmann, Benjamin J., Brunk, Katja H.

    المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p795-819, 25p

    مصطلحات موضوعية: LITERATURE reviews, MARKETING literature, NOSTALGIA, MARKETING management, MARKETING research, CONSUMERS

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  6. 6
    دورية أكاديمية
    Co-creating sustainability: transformative power of the brand.

    المؤلفون: Palakshappa, Nitha, Bulmer, Sandy, Dodds, Sarah

    المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p820-850, 31p

    مصطلحات موضوعية: CUSTOMER cocreation, BRAND equity, SUSTAINABLE fashion, SUSTAINABILITY, MARKETING research, BRANDING (Marketing)

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  7. 7
    دورية أكاديمية
    Consumer engagement on social media: an analysis of brand post characteristic combinations.

    المؤلفون: Liu, Yang, Zhao, Zhijie, Wang, Jiaying, Qiu, Zeguo

    المصدر: Journal of Marketing Management; Aug2024, Vol. 40 Issue 9/10, p704-742, 39p

    مصطلحات موضوعية: SOCIAL media in marketing, SOCIAL media, ROUGH sets, CONSUMERS, SOCIAL marketing

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  8. 8
    دورية أكاديمية
    The Eras Tour of library marketing.

    المؤلفون: Kelly, Katy1, Jackson, John M.2 john.jackson@lmu.edu

    المصدر: Public Services Quarterly. Oct-Dec2023, Vol. 19 Issue 4, p302-308. 7p.

    مصطلحات موضوعية: *Library marketing, *Library outreach programs, Scholarly method, Forecasting, Marketing

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  9. 9
    دورية أكاديمية
    "How do you do, fellow kids?": staying relevant with college students on your academic library's social media.

    المؤلفون: Tanner, Lewey1

    المصدر: Public Services Quarterly. Jul-Sep2023, Vol. 19 Issue 3, p233-239. 7p.

    مصطلحات موضوعية: *Social media, *Library marketing, *Marketing of academic libraries, Marketing, Marketing strategy

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  10. 10
    دورية أكاديمية
    Increasing graduates' interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice.

    المؤلفون: Lanzrath, Aline Isabelle, Homburg, Christian, Ruhnau, Robin-Christopher M.

    المصدر: Journal of Personal Selling & Sales Management; Sep2024, Vol. 44 Issue 3, p274-292, 19p

    مصطلحات موضوعية: JOB descriptions, OCCUPATIONAL achievement, COMMUNICATION in marketing, CONJOINT analysis, DIVERSITY in education

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