Alternate Title: Wine tokenisation: the opportunity of DLT technology for the economic and social challenges of the wine sector. (English)

المؤلفون: Ibáñez-Jiménez, Javier W., Palomo-Zurdo, Ricardo

المصدر: Revista de Estudios Cooperativos; 2024, Vol. 146, p1-14, 14p

مصطلحات موضوعية: WINE industry, WINE marketing, SOCIAL marketing, SCIENTIFIC community, VALUE chains

Alternate Title: Microinfluencers: an unpaid job connecting brands and consumers in the advertising industry. (English)

المؤلفون: Marchán-Sanz, Clara, García-Rivero, Ainhoa, Fernández-Gómez, Erika, Feijoo, Beatriz

المصدر: Estudios sobre el Mensaje Periodistico; ene-mar2024, Vol. 30 Issue 1, p155-166, 12p

مصطلحات موضوعية: INFLUENCER marketing, CONSUMERS, WAGES, AWARENESS advertising, UNIVERSITY research

Alternate Title: Study and method to know the ideal party to win elections: the case of the Community of Madrid for the 2019-2023 electoral period. (English)

المؤلفون: Martin Crespo, Miguel Angel, Niño González, José Ignacio, Barberá González, Rafael

المصدر: Historia y Comunicación Social; ene-jun2024, Vol. 29 Issue 1, p151-161, 11p

مصطلحات موضوعية: YOUNG adults, POLITICAL parties, POLITICAL communication, COMMUNICATION in marketing, COLLEGE students

المؤلفون: Miguel Angel Martín Crespo, José Ignacio Niño González, Rafael Barberá González

المصدر: Historia y Comunicación Social, Vol 29, Iss 1 (2024)

مصطلحات موضوعية: Comunicación política, Comunicación electoral, marketing político, posicionamiento, partidos políticos, Communication. Mass media, P87-96, Social history and conditions. Social problems. Social reform, HN1-995

وصف الملف: electronic resource

Relation: https://revistas.ucm.es/index.php/HICS/article/view/95827; https://doaj.org/toc/1137-0734; https://doaj.org/toc/1988-3056

URL الوصول: https://doaj.org/article/b6def947ff1e4e29b769b20b6a0e42e4

المؤلفون: Curto González, Tomás

مرشدي الرسالة: García Pérez, Enrique

مصطلحات موضوعية: Marketing

URL الوصول: http://hdl.handle.net/10803/378055

Alternate Title: Employer activity in public television in the age of automation: employer branding, recruitment channels, selection processes, skills and professional profiles in demand. (English)

المؤلفون: Fieiras Ceide, César, Ufarte Ruiz, María José, Vaz Álvarez, Martín

المصدر: Estudios sobre el Mensaje Periodistico; oct-dic2023, Vol. 29 Issue 4, p855-868, 14p

مصطلحات موضوعية: GENERATIVE artificial intelligence, EMPLOYER branding (Marketing), JOB vacancies, JOB offers, SOCIAL skills

Alternate Title: Cooperativas de cuidados en Uruguay, Argentina y Chile; una mirada a sus obstáculos y oportunidades para lograr el desarrollo. (Spanish)

المؤلفون: Miranda Sánchez, Paula, Inostroza Correa, M. Alejandra, Aparicio, Andrés

المصدر: Revista de Estudios Cooperativos; 2023, Vol. 145, p1-22, 22p

مصطلحات موضوعية: PUBLIC support, GENDER inequality, SNOWBALL sampling, LABOR market, RESEARCH questions, MARKETING strategy, SEMI-structured interviews

مصطلحات جغرافية: ARGENTINA

Alternate Title: Analysis of the translation of wine lexicon in websites (Spanish-English). (English)

المؤلفون: del Carmen Moreno Paz, María

المصدر: Estudios de Traducción; 2023, Issue 13, p87-96, 10p

مصطلحات موضوعية: WINE industry, SPANISH wines, WINES, WINE tourism, MARKETING strategy

Alternate Title: Analysis of tweets from food retailers operating in Spain and the UK: How usergenerated content on Twitter can help agrifood cooperatives build better relationships with their customers. (English)

المؤلفون: Borrero Sánchez, Juan Diego

المصدر: Revista de Estudios Cooperativos; 2023, Vol. 143, p1-15, 15p

مصطلحات موضوعية: SOCIAL media, SOCIAL network analysis, MARKETING, CONSUMER education, FOOD industry

Alternate Title: Infocracy: digitization and the crisis of democracy. (English)

المؤلفون: Neves Pérez, Hugo

المصدر: Politica y Sociedad; ene-abr2024, Vol. 61 Issue 1, p1-2, 2p

مصطلحات موضوعية: INFLUENCER marketing, DIGITAL technology, BIG data, SOCIAL influence, SOCIAL systems

People: BYUNG-Chul Han