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المؤلفون: Fabiana Gondim Mariutti, Danielle Denes
المصدر: ReMark-Revista Brasileira de Marketing; v. 19, n. 3 (2020): (jul./set.); 705-730
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBMمصطلحات موضوعية: Marketing, Economics and Econometrics, Government, business.industry, media_common.quotation_subject, Reputação de país, Gestão de marca-país, Gestão de marca-nação. Estudo de caso, Meta-síntese, Pós-positivismo, Social change, Public relations, Hoon, Originality, Political science, Country reputation, Country branding, Nation branding, Case study, Meta-synthesis, Post positivism, Construct (philosophy), business, Tourism, Qualitative research, Reputation, media_common
وصف الملف: application/pdf
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المؤلفون: Duarte Xara-Brasil, Josmar Andrade, Kavita Miadaira Hamza
المصدر: ReMark-Revista Brasileira de Marketing; v. 16, n. 1 (2017): Janeiro-Março; 01-15
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark: Revista Brasileira de Marketing, Vol 16, Iss 1, Pp 01-15 (2017)
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 16, No 1 (2017): Janeiro-Março; 01-15
Brazilian Journal of Marketing; Vol. 16, No 1 (2017): Janeiro-Março; 01-15مصطلحات موضوعية: Code of conduct, Economics and Econometrics, media_common.quotation_subject, Ideal (ethics), Political science, Information ethics, Cultural diversity, Perception, Ethical Business Practice, Codes of Conduct, Business and Society, Cultural Differences, Communication, lcsh:HF5410-5417.5, Marketing, Ethical code, media_common, business.industry, lcsh:Marketing. Distribution of products, Public relations, Business ethics, business, Reputation
وصف الملف: application/pdf
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المؤلفون: Amal Dokhan, Laila Mohamed Suhail, Prakash Vel
المصدر: ReMark-Revista Brasileira de Marketing; v. 13, n. 6 (2014): Outubro-Dezembro; 138-147
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark: Revista Brasileira de Marketing, Vol 13, Iss 6, Pp 138-147 (2014)
Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 13, No 6 (2014): Outubro-Dezembro; 138-147
Brazilian Journal of Marketing; Vol. 13, No 6 (2014): Outubro-Dezembro; 138-147مصطلحات موضوعية: Marketing, Events Marketing, Internal drivers, External Drivers, Economics and Econometrics, Event (computing), lcsh:Marketing. Distribution of products, media_common.quotation_subject, Destinations, Creativity, lcsh:HF5410-5417.5, Business, media_common, Mile, Reputation
وصف الملف: application/pdf