المؤلفون: Manfred Bruhn, Corina Braun

المصدر: Marketing ZFP. 38:5-21

مصطلحات موضوعية: Marketing, Product (business), Service (business), Voice of the customer, Process management, Customer advocacy, Social Psychology, Service-orientation, Context (language use), Business, Service provider, Business model

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9506ffc9fd5ab21892614a1f747d9e03
https://doi.org/10.15358/0344-1369-2016-1-5

المؤلفون: Manfred Bruhn, Marie-Christin Papen, Dominique Zingg

المصدر: Marketing ZFP. 37:201-210

مصطلحات موضوعية: Marketing, Social Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5d2da64943408b768dd514877f0c378d
https://doi.org/10.15358/0344-1369-2015-4-201

المؤلفون: Manfred Bruhn, Verena Batt

المصدر: Marketing ZFP. 37:42-56

مصطلحات موضوعية: Marketing, Social Psychology, Political science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2ba78629a23d1b94ce16dd47b7265021
https://doi.org/10.15358/0344-1369-2015-1-42

المؤلفون: Manfred Bruhn, Matthias Holzer, Verena Batt

المصدر: Holzer, M, Batt, V & Bruhn, M 2015, ' Employees as a Second Audience : A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective ' Marketing ZFP-Journal of Research and Management, vol 37, no. 3, pp. 126-136 . DOI: 10.15358/0344-1369-2015-3-126

مصطلحات موضوعية: Marketing, Knowledge management, Social Psychology, business.industry, media_common.quotation_subject, Perspective (graphical), Scale development, Quality (business), Management studies, Business, ComputingMilieux_MISCELLANEOUS, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::139719fc0be540a154f00c8af33162b3
https://doi.org/10.15358/0344-1369-2015-3-18

المؤلفون: Manfred Bruhn, Verena Batt

المصدر: WiSt - Wirtschaftswissenschaftliches Studium. 44:538-547

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::615597ed1c12f749a3fce61b3892fce4
https://doi.org/10.15358/0340-1650-2015-10-538

المؤلفون: Matthias Mayer-Vorfelder, Manfred Bruhn

المصدر: Marketing ZFP. 34:7-21

مصطلحات موضوعية: Marketing, Social Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::8e9b27d91200933d5255d563370a5d47
https://doi.org/10.15358/0344-1369-2012-1-7

المؤلفون: Univ.-Prof. Dr. Manfred Bruhn, Dipl.-Rom. Verena Batt

المصدر: Marketing ZFP. 33:208-220

مصطلحات موضوعية: Marketing, Social Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7cdb1ac232f1b899ca31e9fceeff6508
https://doi.org/10.15358/0344-1369-2011-3-208

المؤلفون: Verena Batt, Christine Köhne, Manfred Bruhn

المصدر: Marketing ZFP. 32:71-90

مصطلحات موضوعية: Marketing, Social Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::14f53b7af676ec328f54e1082af024e3
https://doi.org/10.15358/0344-1369-2010-2-71

المؤلفون: Sabina Wyss, Manfred Bruhn, Andreas Lucco

المصدر: Marketing ZFP. 30:221-238

مصطلحات موضوعية: Marketing, Social Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::372b2e216d0564189030a3368642dfbc
https://doi.org/10.15358/0344-1369-2008-4-221

المؤلفون: Manfred Bruhn

المصدر: Controlling. 20:405-414

مصطلحات موضوعية: General Medicine, General Chemistry

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ddbac746b7a04bd1710c6aee68bc90ec
https://doi.org/10.15358/0935-0381-2008-8-9-405