المؤلفون: Albers, Sönke^Aff1, Bona, Carsten^Aff1, Peters, Kay^Aff1

المساهمون: Hippner, Hajo, editor, Meyer, Matthias, editor, Wilde, Klaus D., editor

المصدر: Computer Based Marketing : Das Handbuch zur Marketinginformatik. :5-12

المؤلفون: Albers, Sönke^Aff1, Bona, Carsten^Aff1, Peters, Kay^Aff1

المساهمون: Hippner, Hajo, editor, Meyer, Matthias, editor, Wilde, Klaus D., editor

المصدر: Computer Based Marketing : Das Handbuch zur Marketinginformatik. :5-12