المؤلفون: Bernardo Amezcua, Claudia Quintanilla

المصدر: International Journal of Consumer Studies. 40:290-298

مصطلحات موضوعية: Marketing, Electronic word of mouth, Economics and Econometrics, Social network, business.industry, 05 social sciences, Public Health, Environmental and Occupational Health, Advertising, Public relations, Coca cola, Communication styles, 0502 economics and business, 050211 marketing, business, 050203 business & management, Applied Psychology

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6f70c375ff5e8ddf08e73f206986b794
https://doi.org/10.1111/ijcs.12254

المؤلفون: David Mazursky, Duncan Guest, Michael Gibbert, Zachary Estes

المصدر: Journal of Consumer Psychology. 22:86-101

مصطلحات موضوعية: Marketing, COLA (software architecture), Information retrieval, Brand extension, Similarity (psychology), Feature (machine learning), Advertising, Product (category theory), Extension (predicate logic), Psychology, Applied Psychology, Processing fluency, Thematic relation

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3746cbfd2ef26f5a447a1a003909ac1e
https://doi.org/10.1016/j.jcps.2011.11.002

المؤلفون: Don Sexton

المصدر: Trump University Branding 101: How to Build the Most Valuable Asset of Any Business

مصطلحات موضوعية: Engineering, business.industry, Advertising, business, Union carbide, Coca cola

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2f07edb771412dff29065692ba96158f
https://doi.org/10.1002/9781118258293.ch13

المؤلفون: Rosane K. Gertner, David Gertner, Dennis Guthery

المصدر: Thunderbird International Business Review. 47:231-254

مصطلحات موضوعية: Background information, Competition (economics), Political Science and International Relations, Geography, Planning and Development, Economics, Advertising, Coke, Business and International Management, Marketing, Soft drink, Coca cola

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::820676ecfe6771093f4f0e01c5804005
https://doi.org/10.1002/tie.20050

المؤلفون: Joyce M. Wolburg

المصدر: Journal of Consumer Affairs. 37:340-363

مصطلحات موضوعية: COLA (software architecture), Sociology and Political Science, Advertising, Meaning (existential), Business, Marketing, Soft drink, General Economics, Econometrics and Finance, Brand loyalty

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bb591820f04e8025b72d2f8a4c2f8a18
https://doi.org/10.1111/j.1745-6606.2003.tb00457.x

المؤلفون: Ronald Jay Cohen

المصدر: Psychology and Marketing. 2:63-65

مصطلحات موضوعية: Marketing, Venetian blinds, Consumer research, Advertising, Psychology, Applied Psychology, Coca cola

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7c3aa741d9eb8e841714084ad11cd219
https://doi.org/10.1002/mar.4220020202