المؤلفون: Sandhu, Namrata

المصدر: Business Perspectives & Research; Jan2022, Vol. 10 Issue 1, p65-78, 14p

مصطلحات موضوعية: GENDER, GENDER identity, PROMOTIONAL literature, ADVERTISERS, ADVERTISING, INTERNET advertising

المؤلفون: Callister, Mark, Stern, Lesa A., John, Kevin K., Seipel, Melissa

المصدر: Journal of Current Issues & Research in Advertising (Routledge); 2022, Vol. 43 Issue 1, p1-25, 25p

مصطلحات موضوعية: ADVERTISING, HUMAN body, BRAND name products, ADVERTISERS, AUTOMOBILE recall

المؤلفون: Mundel, Juan, Stantz, Juliet, Deng, Tao, Sasiela, Niki, Mucci, Samantha

المصدر: Visual Communication Quarterly; Jan2022, Vol. 29 Issue 1, p17-33, 17p, 1 Color Photograph, 6 Charts, 1 Graph

مصطلحات موضوعية: ADVERTISERS, FOOD advertising, BODY size, CONSUMER attitudes, ADVERTISING

المؤلفون: Chen, Yuxin, Liu, Qihong

المصدر: Marketing Science; Jan/Feb2022, Vol. 41 Issue 1, p166-187, 22p, 1 Graph

مصطلحات موضوعية: ADVERTISING, ADVERTISERS

Alternate Title: A CONTENT ANALYSIS OF THE GENDER REPRESENTATIONS AND ROLE PORTRAYALS IN THE CRYSTAL APPLE WINNING TELEVISION ADS. (English)

المؤلفون: SANAY, Yağmur, ŞENER, Üyesi Gül

المصدر: Visionary E-Journal / Vizyoner Dergisi; 2021, Vol. 12 Issue 32, p1297-1315, 19p

مصطلحات موضوعية: CREATIVITY in advertising, GENDER role, ADVERTISING, TELEVISION commercials, WOMEN'S roles, TELEVISION advertising, ADVERTISERS

مصطلحات جغرافية: TURKEY

Alternate Title: The Relation Between Short Situation Drama "Vignette" in Television Advertising and Consumer Emotional Response. (English)

المؤلفون: حنان عاطف كمال ال, مرفت مدحت على

المصدر: Arabian Journal for Media & Communication; Dec2021, Issue 28, Preceding p223-274, 53p

مصطلحات موضوعية: TELEVISION advertising, TELEVISION dramas, CONSUMER goods, CONSUMER behavior, ADVERTISERS, ADVERTISING

مصطلحات جغرافية: EGYPT

المؤلفون: Liu, Qihong, Nedelescu, Daniel, Gu, Ji

المصدر: Journal of Economics; Dec2021, Vol. 134 Issue 3, p195-218, 24p

مصطلحات موضوعية: ADVERTISERS, EQUILIBRIUM

المؤلفون: Middleton, Karen, Turnbull, Sarah

المصدر: Marketing Theory; Dec2021, Vol. 21 Issue 4, p561-578, 18p

مصطلحات موضوعية: GENDER, GENDER stereotypes, ADVERTISING, DYNAMICAL systems, PUBLIC support, ADVERTISERS

المؤلفون: Chatterjee, Prabirendra, Zhou, Bo

المصدر: Management Science; Dec2021, Vol. 67 Issue 12, p7560-7574, 15p

مصطلحات موضوعية: NATIVE advertising, ADVERTISING, INCOMPLETE markets, EMPLOYER-sponsored health insurance, ADVERTISERS, PUBLISHING

المؤلفون: Engel, Dirk

المصدر: Transfer: Zeitschrift für Kommunikation & Markenmanagement; Dec2021, Vol. 67 Issue 4, p33-39, 7p

مصطلحات موضوعية: COOKIES (Computer science), DATA protection, ADVERTISERS, INTERNET marketing, ADVERTISING