Alternate Title: Internal Marketing and its effect on Employee Engagement: An empirical study on a sample of commercial banks. (English)

المؤلفون: عمار يوسف ضجر

المصدر: Economic Sciences; 2021, Vol. 16 Issue 63, p162-178, 17p

مصطلحات موضوعية: INTERNAL marketing, JOB involvement, LIKERT scale, BANKING industry, STATISTICAL sampling

مصطلحات جغرافية: BASRAH (Iraq)

Alternate Title: The role of banking marketing strategies in achieving banking sustainability. (English)

المؤلفون: غصون ناصر حليم, صفاء تايه حممد حس

المصدر: Gharee for Economics & Administration Sciences; 2022, Vol. 18 Issue 3, p679-708, 30p

مصطلحات موضوعية: BANKING industry, BANK management, BANK employees, MARKETING strategy, BANK marketing, INFORMATION sharing

Alternate Title: The role of Islamic banks in the marketing of endowment accounts. (English)

المؤلفون: اليزر حسين خريوش

المصدر: International Journal of Islamic Marketing; May2022, Vol. 11 Issue 2, p32-63, 32p

مصطلحات موضوعية: ISLAMIC finance, WAQF, BANK accounts, SOCIAL responsibility, BANKING industry, SOCIAL marketing

المؤلفون: أ. م. د. ربيع ياسين

المصدر: Al-Dananeer; 2021, Vol. 1 Issue 23, p81-107, 27p

مصطلحات موضوعية: CUSTOMER satisfaction, PRIVATE banks, RELATIONSHIP marketing, BANKING industry, QUESTIONNAIRES, INTERNAL marketing, MARKET orientation

مصطلحات جغرافية: BAGHDAD (Iraq)

Alternate Title: 4(في تحسين ثقة العملاء: دراسة ميدانية في بنك القرض الشعبي Rs(دور المزيج التسويقي الجزائري (Arabic)

المؤلفون: Samira, Siyahia, Sebti, Djeribi

المصدر: Journal of Financial, Accounting & Managerial Studies; Dec2022, Vol. 9 Issue 2, p595-614, 20p

مصطلحات موضوعية: MARKETING, CONSUMER behavior, TRUST, ECONOMIC competition, BANKING industry

مصطلحات جغرافية: ALGERIA

Alternate Title: The impact of creativity strategy on the marketing mix of banking services. (English)

المؤلفون: علي جاسم رسن, أرادن حاتم خضير

المصدر: Journal of Administration & Economics; 2022, Issue 133, p245-262, 18p

مصطلحات موضوعية: BANK marketing, ISLAMIC finance, MARKETING mix, BANK employees, BANKING industry, COMMUNITY banks, COOPERATIVE housing

Alternate Title: االبداع التسويقي يف القطاع املصريف اجلزائري - دراسة حالة: بنك الفالحة والتنمية الريفية (Arabic)

المؤلفون: Zahra, Moulefera Fatima, Karima, Maazouzi

المصدر: Al Bashaer Economic Journal; dec2017, Vol. 3 Issue 4, p251-263, 13p

مصطلحات موضوعية: BANKING industry, ECONOMICS, MARKETPLACES, RURAL development, COMPETITIVE advantage in business

Alternate Title: Effect of Total Quality Management on Marketing of Banking Service In a sample of private banks operating in Iraq. (English)

المؤلفون: الباحث اثار ناهض, طارق علي جاسم

المصدر: Journal of Baghdad College of Economic Sciences University; 2021, Issue 65, p76-95, 20p

مصطلحات موضوعية: BANK marketing, TOTAL quality management, BANK management, PRIVATE banks, BANKING industry, MARKETING mix, ONLINE banking, OCCUPATIONAL achievement

مصطلحات جغرافية: BAGHDAD (Iraq)

Alternate Title: The Impact of Relationship Marketing on Clients' Loyalty A Case Study of a Sample of Clients of Algerian Commercial Banks' in Annaba. (English)
L’Impact du marketing relationnel sur la fidélité des clients. Etude appliquée sur un échantillon de clients de banques commerciales algériennes à Annaba. (French)

المؤلفون: منير خروف, ليندة فريحة

المصدر: Al-Tawasul; 2019, Vol. 25 Issue 3, p434-452, 19p

مصطلحات موضوعية: BANKING industry, RELATIONSHIP marketing, LOYALTY

Alternate Title: ((Effect of e-marketing on quality of banking service)): A survey study for the views of a sample of workers in Rafidain government bank public administration. (English)

المؤلفون: سناء رشيد محيسن

المصدر: Iraqi Journal For Economic Sciences; 2018, Vol. 16 Issue 58, p109-141, 33p

مصطلحات موضوعية: QUALITY of service, ELECTRONIC systems, QUESTIONNAIRE design, BANKING industry, PUBLIC administration