المؤلفون: Aravindakshan, Ashwin, Peters, Kay, Naik, Prasad A

المصدر: Journal of Marketing Research (JMR); Feb2012, Vol. 49 Issue 1, p1-14, 14p, 1 Color Photograph, 1 Diagram, 4 Charts, 2 Graphs

مصطلحات موضوعية: HETEROGENEITY, ALLOCATION (Accounting), ADVERTISING, COSMETICS industry, CONSUMPTION (Economics)

مصطلحات جغرافية: GERMANY