يعرض 1 - 10 نتائج من 16 نتيجة بحث عن '"Branding (Marketing)"', وقت الاستعلام: 1.50s تنقيح النتائج
  1. 1
    مؤتمر
    Consumer Behavior: TRANSGRESSIVE GENDERED CONSUMPTION AND CROSS-GENDER BRAND EXTENSIONS.

    المؤلفون: Xiu Wu, Grohmann, Bianca

    المصدر: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p412-415, 4p

    مصطلحات موضوعية: BRANDING (Marketing), GENDER, ECONOMIC impact, TRANSGRESSION (Ethics), CONSUMPTION (Economics)

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  2. 2
    مؤتمر
    Consumer Behavior: GENDER DIFFERENCE IN EMOTIONAL RESPONSES TO MODEL BODY SIZE.

    المؤلفون: Xiu Wu, Grohmann, Bianca

    المصدر: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p269-272, 4p

    مصطلحات موضوعية: EMOTIONAL conditioning, CONSUMER behavior, GENDER differences (Psychology), BRAND extension, BRANDING (Marketing), MARKETING strategy

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  3. 3
    مؤتمر
    Advertising, Promotion and Branding: THE EFFECTS OF AD APPEALS ON LOW-FIT BRAND EXTENSION EVALUATIONS: A CONSTRUAL-LEVEL MATCHING PERSPECTIVE.

    المؤلفون: Saeed, Muhammad Rashid, Lee, Richard, Lockshin, Larry, Bellman, Steve, Cohen, Justin, Song Yang

    المصدر: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p55-58, 4p

    مصطلحات موضوعية: ADVERTISING effectiveness, BRANDING (Marketing), MARKETING strategy, POWER (Social sciences)

    People: LOCKSHIN, Larry

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  4. 4
    مؤتمر
    BRAND STRUCTURE AND EXTENSION TYPICALITY EFFECTS ON THE DIAGNOSTICITY OF NEGATIVE EXTENSION INFORMATION.

    المؤلفون: Chang, Joseph W.

    المصدر: AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p146-148, 3p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND communities, BRAND extension

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  5. 5
    مؤتمر
    BRAND VALUE CREATION: DIFFERENT APPROACHES FROM CONSUMERS, COMPANIES AND BRAND COMMUNITIES.

    المؤلفون: ČERNIKOVAITĖ, Miglė Eleonora

    المصدر: Proceedings of the International Scientific Conference on Practice & Research in Private & Public Sector; 2013, p26-33, 8p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND equity, BRAND extension, MARKETING strategy, ADVERTISING & economics

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  6. 6
    مؤتمر
    RISK REDUCING PORTFOLIO EFFECTS: UNCERTAINTY AVOIDANCE IN BRAND EXTENSIONS.

    المؤلفون: Hawkins, Matthew A., Singh, Jatinder Jit

    المصدر: AMA Summer Academic Conference Proceedings; 2012, Vol. 23, p143-144, 7p

    مصطلحات موضوعية: BRAND extension, RISK aversion, CONSUMER preferences, BRANDING (Marketing), MARKETING strategy

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  7. 7
    مؤتمر
    MEASURING THE VALUE OF INGREDIENT BRAND EQUITY AT MULTIPLE STAGES IN THE SUPPLY CHAIN: A COMPONENT SUPPLIER'S PERSPECTIVE.

    المؤلفون: Pfoertsch, Waldemar, Junsong Chen

    المصدر: Summer Internet Proceedings; Jun2010, Vol. 12, p117-123, 7p, 3 Diagrams

    مصطلحات موضوعية: BRANDING (Marketing), BRAND equity, SUPPLY chain management, SUPPLY chains, ORIGINAL equipment manufacturers, BRAND extension, BUSINESS-to-business transactions, MARKETING theory

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  8. 8
    مؤتمر
    Consumers' Responses to Brand Extensions: An Emotional Perspective.

    المؤلفون: Tsunwai Wesley Yuen, Hongwei He, Nieroda, Marzena

    المصدر: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pSBM-15-SBM-15, 1p

    مصطلحات موضوعية: CONSUMER psychology, COGNITIVE therapy, BRANDING (Marketing), COGNITIVE ability, CONSUMER behavior

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  9. 9
    مؤتمر
    Part D: Consumer Psychology and Behavior: Your Obedient Servant (Brand and Product Commitment): Love Is Blind: The Impact of Emotional Brand Attachment on Brand Extension Success.

    المؤلفون: Heinrich, Daniel, Sprott, David E., Albrecht, Carmen-Maria

    المصدر: AMA Summer Academic Conference Proceedings; 2017, Vol. 28, pD-117-D-118, 2p

    مصطلحات موضوعية: BRAND extension, BRANDING (Marketing)

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  10. 10
    مؤتمر
    The Impact of Emotional Brand Attachment on Brand Extension Success.

    المؤلفون: Heinrich, Daniel, Sprott, David E., Albrecht, Carmen-Maria

    المصدر: AMA Winter Academic Conference Proceedings; 2017, Vol. 28, pF-21-F-22, 2p

    مصطلحات موضوعية: BRANDING (Marketing), BRAND extension, CONSUMER behavior, MARKETING strategy, BUSINESS expansion

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