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1مورد إلكتروني
المؤلفون: Schmittlein, David C
المصدر: Marketing Science; vol 12, iss 2, 167-183; 0732-2399
مصطلحات الفهرس: BUYER BEHAVIOR, ESTIMATION AND OTHER STATISTICAL TECHNIQUES, MARKET STRUCTURE, MEASUREMENT, buyer behavior, estimation and other statistical techniques, market structure, measurement, Marketing, article