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المصدر: Innovative Marketing, Vol 15, Iss 4, Pp 42-56 (2019)
مصطلحات موضوعية: media_common.quotation_subject, Economics, Econometrics and Finance (miscellaneous), green product, Developing country, green pricing, green promotion, green marketing strategy, Marketing management, Promotion (rank), Management of Technology and Innovation, 0502 economics and business, lcsh:HF5410-5417.5, Marketing, Publication, media_common, lcsh:Marketing. Distribution of products, business.industry, 05 social sciences, Marketing mix, Marketing strategy, green distribution, green marketing, Product (business), Green marketing, 050211 marketing, business, 050203 business & management
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المؤلفون: Ryan Johan Sembiring
المصدر: Journal of Sosial Science. 2:210-222
مصطلحات موضوعية: business.industry, media_common.quotation_subject, 05 social sciences, 050301 education, Distribution (economics), Sample (statistics), 030206 dentistry, Marketing mix, Structural equation modeling, LISREL, Product (business), 03 medical and health sciences, Green marketing, 0302 clinical medicine, Promotion (rank), Marketing, business, 0503 education, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::000aac67f8b283f5abf966265e26e86c
https://doi.org/10.46799/jsss.v2i2.112 -
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المؤلفون: Tiyao Sui-Qui, Azenath Alves da Silva, João Artur Avelino Leão, Maria José Madeira, Flávio de São Pedro Filho
المصدر: Volume: 3, Issue: 8 358-365
IJASOS-International E-journal of Advances in Social Sciencesمصطلحات موضوعية: 050210 logistics & transportation, 021103 operations research, Process management, Management,Green Marketing,Social Responsibility,Sustainability, business.industry, 05 social sciences, 0211 other engineering and technologies, 02 engineering and technology, Competitor analysis, Marketing mix, Marketing strategy, Competitive advantage, Green marketing, Contingency theory, Marketing management, 0502 economics and business, Sustainability organizations, Business, Marketing
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e0555fc1a8ba6b773f2c6e9b78976022
https://doi.org/10.18769/ijasos.336547 -
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المصدر: Journal of Cleaner Production
مصطلحات موضوعية: 020209 energy, Strategy and Management, Green marketing mix, Pandemic recovery, 02 engineering and technology, Article, Industrial and Manufacturing Engineering, Quantitative research, 0202 electrical engineering, electronic engineering, information engineering, Marketing, Research question, 0505 law, General Environmental Science, Service (business), Perceived health, Green physical evidence, Renewable Energy, Sustainability and the Environment, Green people, 05 social sciences, Stakeholder, Building and Construction, Differentiation advantage, Marketing mix, Green marketing, Quantitative analysis (finance), Green process, Social-quality performance, 050501 criminology, Cleaner production, Business, Clean marketing, Human’s health
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المؤلفون: Neringa Vilkaite-Vaitone, Ilona Skackauskiene
المصدر: SHS Web of Conferences, Vol 74, p 01036 (2020)
مصطلحات موضوعية: lcsh:Social Sciences, lcsh:H, Green marketing, Orientation (mental), 0502 economics and business, 05 social sciences, Sustainability, Corporate social responsibility, 050211 marketing, Business, Marketing, Marketing mix, 050203 business & management
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المؤلفون: Rocsana Ţoniş Bucea-Manea, Luminita Pistol
المصدر: Proceedings of the International Conference on Business Excellence, Vol 11, Iss 1, Pp 759-769 (2017)
مصطلحات موضوعية: Return on marketing investment, HF5001-6182, Digital marketing, Marketing mix modeling, business.industry, Marketing effectiveness, cloud computing, 05 social sciences, 0211 other engineering and technologies, 021107 urban & regional planning, 02 engineering and technology, General Medicine, Marketing mix, Marketing strategy, marketing mix, 7p (product, price, promotion, place, people, process, perseverance) +1g (green marketing), Marketing management, 0502 economics and business, Business, Marketing, Marketing research, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83a1baee534f692d245dcd74690067be
https://doi.org/10.1515/picbe-2017-0080 -
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المصدر: Management şi Marketing, Vol 11, Iss 1, Pp 355-370 (2016)
مصطلحات موضوعية: eco-friendly variant, Return on marketing investment, Product category, HF5001-6182, Digital marketing, business.industry, 05 social sciences, General Engineering, Advertising, eco-friendly products, Marketing mix, green marketing, marketing mix, Green marketing, Work (electrical), 0502 economics and business, non-purchasers, Business, 050211 marketing, Product (category theory), Marketing, Marketing research, business, 050203 business & management, eco-friendly personal care and home care products
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المصدر: Procedia Economics and Finance. 35:428-433
مصطلحات موضوعية: Return on marketing investment, Digital marketing, business.industry, 05 social sciences, General Engineering, Energy Engineering and Power Technology, 010501 environmental sciences, 01 natural sciences, Marketing mix, Marketing strategy, green marketing, ecological product, marketing mix, Green marketing, Marketing management, 0502 economics and business, Marketing, business, Marketing research, Relationship marketing, 050203 business & management, 0105 earth and related environmental sciences
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المؤلفون: Joseph Sarkis, Qingyun Zhu
المصدر: International Journal of Production Economics. 181:289-302
مصطلحات موضوعية: Economics and Econometrics, Consumerism, business.industry, 05 social sciences, Management Science and Operations Research, General Business, Management and Accounting, Competitive advantage, Marketing mix, Marketing strategy, Industrial and Manufacturing Engineering, Green marketing, Marketing management, 0502 economics and business, Sustainability, Sustainable consumption, 050211 marketing, Business, Marketing, GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries), 050203 business & management
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المؤلفون: Michael Jay Polonsky, Helen Song-Turner
المصدر: European Business Review. 28:506-531
مصطلحات موضوعية: Return on marketing investment, Digital marketing, business.industry, Marketing effectiveness, 05 social sciences, Marketing mix, Marketing strategy, Green marketing, Marketing management, 0502 economics and business, Economics, Business, Management and Accounting (miscellaneous), 050211 marketing, Business and International Management, Marketing, Marketing research, business, 050203 business & management