المؤلفون: Zdravković Stefan

المصدر: Marketing (Beograd. 1991), Vol 52, Iss 1, Pp 12-22 (2021)

مصطلحات موضوعية: media_common.quotation_subject, 05 social sciences, cultural intelligence, Marketing. Distribution of products, HF5410-5417.5, Domestic market, country of origin image, Country of origin, Product (business), Globalization, consumer xenocentrism, Multinational corporation, Cultural intelligence, 0502 economics and business, Loyalty, foreign brands, 050211 marketing, Quality (business), Business, Marketing, 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5e919faf3cfa3d118de826d654693531
https://doi.org/10.5937/markt2101012z

المؤلفون: Silvio M. Brondoni

المساهمون: Brondoni, S

المصدر: Symphonya. Emerging Issues in Management; No 1 (2001): Brand Equity; 5-25
LEO, Letteratura Elettronica
Research Papers in Economics
Symphonya, Iss 1, Pp 5-25 (2001)

مصطلحات موضوعية: Trade Mark, media_common.quotation_subject, Brand awareness, Umbrella- Brand Policy, HF5410-5417.5, Brand Image, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. the sp, Promotion (rank), Brand image, Brand Portfolio, 0502 economics and business, Product-Brand Policy, Brand Awarene, SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE, Brand equity, Brand Equity, media_common, 05 social sciences, Advertising, Marketing. Distribution of products, Brand Value, Brand Identity, Brand Awareness, Brand Policy, Umbrella-Brand Policy, Brand Portfolio DOI], Product (business), Value (economics), Brand identity, A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The sp, 050211 marketing, Business, a brand represents the awareness and the image that a product has managed with a segment of customers. in business terms, Brand, 050203 business & management

وصف الملف: application/pdf; ELETTRONICO

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f7c545d43f0c7577bb5c085f44f449d2
https://doi.org/10.4468/2001.1.02brondoni