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1
المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing Research. 2:146-153
مصطلحات موضوعية: Marketing, Typology, Economics and Econometrics, Social character, 05 social sciences, 050105 experimental psychology, Preference, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Social psychology, Consumer behaviour, Differential (mathematics)
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2
المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing Research. 6:29-39
مصطلحات موضوعية: Marketing, Economics and Econometrics, History, Occupational prestige, 05 social sciences, Advertising, 050105 experimental psychology, Content analysis, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Circulation (currency), Business and International Management, Period (music)
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3
المؤلفون: Harold H. Kassarjian
المصدر: The Journal of Applied Behavioral Science. 1:433-440
مصطلحات موضوعية: Social character, 0502 economics and business, 05 social sciences, Measure (physics), Sensitivity training, 050109 social psychology, 0501 psychology and cognitive sciences, Psychology, Social psychology, Training (civil), 050203 business & management, Applied Psychology, Cognitive psychology
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::1b362119f378cc2c2eb561931615e4b2
https://doi.org/10.1177/002188636500100409 -
4
المؤلفون: Harold H. Kassarjian, John S. Healey
المصدر: Journal of Marketing. 47:107
مصطلحات موضوعية: Marketing, Content analysis, 0502 economics and business, 05 social sciences, 050211 marketing, Advertising, Business, Business and International Management, 050203 business & management
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5
المؤلفون: Harold H. Kassarjian
المصدر: Journal of Marketing Research. 8:409
مصطلحات موضوعية: Marketing, Economics and Econometrics, media_common.quotation_subject, 05 social sciences, Applied psychology, 050109 social psychology, Advertising, Purchasing, 0502 economics and business, Media choice, Personality, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Consumer behaviour, media_common