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المؤلفون: Robin Nunkoo, Mustapha Belkhouja, C. Anthony Di Benedetto, Hyungseok Yoon, François Maon, Adam Lindgreen
المساهمون: Lille économie management - UMR 9221 (LEM), Université d'Artois (UA)-Université catholique de Lille (UCL)-Université de Lille-Centre National de la Recherche Scientifique (CNRS)
المصدر: Industrial Marketing Management
Industrial Marketing Management, 2021, ⟨10.1016/j.indmarman.2021.03.003⟩
Industrial Marketing Management, Elsevier, 2021, ⟨10.1016/j.indmarman.2021.03.003⟩مصطلحات موضوعية: Marketing, Team composition, Impact factor, Scope (project management), 05 social sciences, Editorial board, Management, Scholarship, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Industrial marketing, Sociology, Citation, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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المصدر: Industrial Marketing Management. 96:7-10
مصطلحات موضوعية: Marketing, Management science, Computer science, Field (Bourdieu), Study methodology, Best practice, 05 social sciences, Case study, Validity, Guidelines, Section (archaeology), 0502 economics and business, 050211 marketing, Industrial marketing, 050203 business & management
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المصدر: Journal of Business Research. 131:121-139
مصطلحات موضوعية: Marketing, Sales management, Content marketing, business.industry, Supply chain, 05 social sciences, Word of mouth, Context (language use), Business to business, Brand management, Business-to-business, Social media, B2B branding, Industrial marketing, Content analysis, 0502 economics and business, 050211 marketing, Innovation, business, 050203 business & management
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المؤلفون: Kyung Hoon Kim, Hakil Moon
المصدر: Industrial Marketing Management. 95:1-4
مصطلحات موضوعية: Marketing, Knowledge management, Cover (telecommunications), Digital marketing, business.industry, 0502 economics and business, 05 social sciences, 050211 marketing, Industrial marketing, Context (language use), Business, Inclusion (education), 050203 business & management
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المؤلفون: Domingo Ribeiro-Soriano, Juan Piñeiro-Chousa
المصدر: Industrial Marketing Management. 94:106-114
مصطلحات موضوعية: Marketing, Micro level, Entrepreneurship, Process management, 05 social sciences, Start up, 0502 economics and business, Sustainability, Key (cryptography), 050211 marketing, Industrial marketing, Business, Macro, 050203 business & management
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المساهمون: Innovation Technology Entrepr. & Marketing, Van Poucke, E, Matthyssens, P, van Weele, A, Van Bockhaven, W
المصدر: Industrial Marketing Management, 83, 104-114. Elsevier
Industrial marketing managementمصطلحات موضوعية: Marketing, Value creation, Economics, business.industry, 05 social sciences, Purchasing involvement, Industrial marketing capabilities, Proactivity, Industrial marketing capabilitie, Purchasing, Insourcing, Resource (project management), Purchasing capabilitie, Purchasing proactivity, Order (business), 0502 economics and business, Structured interview, Sourcing project outcomes, 050211 marketing, Business, Purchasing capabilities, 050203 business & management, Financial services
وصف الملف: pdf
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المؤلفون: Naveen Donthu, Satish Kumar, Rohit Joshi, Riya Sureka
المصدر: Journal of Business & Industrial Marketing. 36:1435-1451
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Scopus, Library science, Bibliographic coupling, Market research, Key factors, Citation analysis, 0502 economics and business, 050211 marketing, Industrial marketing, Thematic structure, Business and International Management, Thematic analysis, business, 050203 business & management
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المؤلفون: Alessandro Inversini, Roger Palmer, Werner Krings
المصدر: Industrial Marketing Management. 93:174-186
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, Process (engineering), media_common.quotation_subject, 05 social sciences, Outcome (game theory), Digital media, 0502 economics and business, Conceptual model, 050211 marketing, Global software, Industrial marketing, Set (psychology), business, 050203 business & management, media_common
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المؤلفون: John F. Tanner
المصدر: Journal of Marketing Theory and Practice. 29:92-100
مصطلحات موضوعية: Marketing, State (polity), media_common.quotation_subject, 0502 economics and business, 05 social sciences, Business to business marketing, 050211 marketing, Industrial marketing, Business, GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries), 050203 business & management, media_common
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المؤلفون: Paul C. van Fenema, Bianca B.M. Keers
المصدر: Industrial Marketing Management. 91:639-656
مصطلحات موضوعية: Marketing, Pragmatism, Underpinning, Knowledge management, business.industry, Process research, media_common.quotation_subject, 05 social sciences, Mutually exclusive events, Empirical research, Business networking, 0502 economics and business, 050211 marketing, Industrial marketing, Architecture, business, 050203 business & management, media_common