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المؤلفون: Nazlida Muhamad, Vai Shiem Leong, Dick Mizerski
المصدر: Journal of Islamic Marketing. 7:74-94
مصطلحات موضوعية: Marketing, 05 social sciences, Perspective (graphical), Theory of planned behavior, Advertising, Cognition, Islamic marketing, Multivariate analysis of variance, Consumer knowledge, 0502 economics and business, Economics, 050211 marketing, Product (category theory), Religious orientation, Social psychology, 050203 business & management
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المؤلفون: Sarah Turnbull, Liza Howe-Walsh, Aisha Wood Boulanouar
المصدر: Turnbull, S L, Howe-Walsh, L J & Boulanouar, A 2016, ' The advertising standardisation debate revisited : implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States ', Journal of Islamic Marketing, vol. 7, no. 1, pp. 2-14 . https://doi.org/10.1108/JIMA-11-2014-0072
مصطلحات موضوعية: Islamic ethics, media_common.quotation_subject, Human Resources, Faith, Middle East, 0502 economics and business, Economics, Justice (ethics), Human resources, advertising, media_common, Marketing, business.industry, 05 social sciences, Marketing, Advertising and Sales, Advertising, Islam, Public relations, Conceptual framework, Islamic Marketing, Conceptual model, 050211 marketing, business, 050203 business & management
وصف الملف: application/pdf