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المؤلفون: John Nadeau, David J. Finch, Norm O'Reilly, David Legg, Bill Foster, Gashaw Abeza, Nadège Levallet
المصدر: International Journal of Sports Marketing and Sponsorship. 23:110-131
مصطلحات موضوعية: Marketing, Professional sport, media_common.quotation_subject, 05 social sciences, Advertising, 0502 economics and business, Loyalty, 050211 marketing, Segmentation, Season ticket, Business and International Management, Fandom, Psychology, Relationship marketing, 050212 sport, leisure & tourism, Finance, media_common
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2
المصدر: Journal of Research in Interactive Marketing. 15:571-591
مصطلحات موضوعية: Marketing, Mediation (Marxist theory and media studies), media_common.quotation_subject, 05 social sciences, Information quality, Advertising, Context (language use), Interactivity, 0502 economics and business, 050211 marketing, Social media, Psychological resilience, Psychology, Relationship marketing, 050203 business & management, Consumer behaviour, media_common
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المؤلفون: Hyunju Shin, Riza Casidy
المصدر: Journal of Services Marketing. 35:1013-1027
مصطلحات موضوعية: Marketing, Service strategy, 0502 economics and business, 05 social sciences, Reactance, Demotion, 050211 marketing, Advertising, Expiration, Discount points, Psychology, Relationship marketing, 050203 business & management
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4
المؤلفون: Wenny Pebrianti, Ahmadi Ahmadi, Wenseslaus Tanwira
المصدر: GATR Journal of Management and Marketing Review. 6:86-93
مصطلحات موضوعية: Signalling theory, business.industry, 05 social sciences, Novelty, Advertising, Transparency (behavior), Variety (cybernetics), Loyalty business model, Interactivity, 0502 economics and business, 050211 marketing, The Internet, business, Relationship marketing, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::ab762f235c659e1215aae3a2e9d16bb9
https://doi.org/10.35609/jmmr.2021.6.1(9) -
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المؤلفون: Adam Karg, Paul Turner, Damien Whitburn
المصدر: Journal of Sport Management. 34:417-434
مصطلحات موضوعية: Consumption (economics), Organizational Behavior and Human Resource Management, Digital marketing, business.industry, 05 social sciences, General Decision Sciences, Physical Therapy, Sports Therapy and Rehabilitation, Advertising, Customer relationship management, 0502 economics and business, 050211 marketing, Orthopedics and Sports Medicine, Database marketing, Social media, Business, Relationship marketing, 050212 sport, leisure & tourism, Integrated marketing communications, Consumer behaviour
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5d23da45da5755f7825250b2abf160bb
https://doi.org/10.1123/jsm.2019-0306 -
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المؤلفون: Michael L. Naraine, Emily Stadder
المصدر: International Journal of Sport Communication. 13:157-180
مصطلحات موضوعية: Tourism, Leisure and Hospitality Management, Communication, 0502 economics and business, 05 social sciences, Exploratory research, 050211 marketing, Social media, Advertising, Sociology, Business and International Management, Relationship marketing, 050212 sport, leisure & tourism, Social marketing
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3f22680ca46c07681a65eec169d91fc1
https://doi.org/10.1123/ijsc.2019-0114 -
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المؤلفون: Norm O'Reilly, Michael L. Naraine, Liz Wanless, Nadège Levallet
المصدر: Sport, Business and Management: An International Journal. 10:207-226
مصطلحات موضوعية: Marketing, Basketball, business.industry, Strategy and Management, 05 social sciences, Advertising, Online advertising, Digital media, Empirical research, Tourism, Leisure and Hospitality Management, 0502 economics and business, 050211 marketing, The Internet, Sociology, Business and International Management, business, Sport management, Relationship marketing, 050212 sport, leisure & tourism, Consumer behaviour
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المؤلفون: Nuttapol Assarut, Nassim Dehouche, Apiradee Wongkitrungrueng
المصدر: Journal of Marketing Management. 36:488-518
مصطلحات موضوعية: Marketing, Strategy and Management, 05 social sciences, Perspective (graphical), Advertising, Live streaming, Extant taxon, 0502 economics and business, 050211 marketing, Business, Relationship marketing, 050203 business & management, Direct selling, Communication channel
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9
المصدر: Tourism & Management Studies. 16:39-49
مصطلحات موضوعية: media_common.quotation_subject, 05 social sciences, Advertising, Structural equation modeling, Body of knowledge, Tourism, Leisure and Hospitality Management, Perception, 0502 economics and business, Credibility, Business, Management and Accounting (miscellaneous), Personality, 050211 marketing, Dimension (data warehouse), Psychology, Relationship marketing, Sophistication, 050203 business & management, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::cc3e48f59be5de36c7210584c76ec605
https://doi.org/10.18089/tms.2020.160104 -
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المؤلفون: Erik Hoelzl, Michail D. Kokkoris, Bernadette Kamleitner
المصدر: Journal of Business Research. 113:303-316
مصطلحات موضوعية: Marketing, Consumption (economics), Service (business), business.industry, 501006 Experimental psychology, 502019 Marketing, Bond, 05 social sciences, 501006 Experimentalpsychologie, Service management, Advertising, Conventional wisdom, Hospitality industry, 501021 Social psychology, 0502 economics and business, Situated, 050211 marketing, 501021 Sozialpsychologie, business, Relationship marketing, 050203 business & management