-
1
المؤلفون: Youcheng Wang, Daniel R. Fesenmaier
المصدر: Journal of Travel Research. 44:239-249
مصطلحات موضوعية: Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Geography, Planning and Development, Transportation, Public relations, Marketing mix, Marketing strategy, Marketing science, Marketing management, Tourism, Leisure and Hospitality Management, 0502 economics and business, 050211 marketing, Marketing, Marketing research, business, Relationship marketing, 050212 sport, leisure & tourism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3d61e3e5a2f659d8e247d4d9e3395d7a
https://doi.org/10.1177/0047287505279007 -
2
المؤلفون: Martin Oppermann
المصدر: Journal of Travel Research. 37:231-237
مصطلحات موضوعية: Return on marketing investment, business.industry, Marketing effectiveness, 05 social sciences, Geography, Planning and Development, Transportation, Marketing strategy, Marketing mix, Marketing management, Tourism, Leisure and Hospitality Management, Business marketing, 0502 economics and business, 050211 marketing, Business, Marketing, Marketing research, Relationship marketing, 050212 sport, leisure & tourism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4afb2049fe1adb2fbb9e35e5380c19ec
https://doi.org/10.1177/004728759903700303 -
3
المؤلفون: Lisa A. Lindblom, James F. Burke
المصدر: Journal of Travel Research. 28:33-37
مصطلحات موضوعية: Process management, Digital marketing, business.industry, 05 social sciences, Geography, Planning and Development, Transportation, Quantitative marketing research, Marketing strategy, Marketing science, Marketing management, Tourism, Leisure and Hospitality Management, Business marketing, 0502 economics and business, 050211 marketing, Marketing, Marketing research, business, Relationship marketing, 050212 sport, leisure & tourism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a0b59f8d66dfdb3fca7b6cb6d5fae5e1
https://doi.org/10.1177/004728758902800208 -
4
المؤلفون: Benjamin Lee, Arthur Meidan
المصدر: Journal of Travel Research. 21:17-22
مصطلحات موضوعية: Marketing mix modeling, business.industry, 05 social sciences, Geography, Planning and Development, Transportation, Profit impact of marketing strategy, Quantitative marketing research, Marketing strategy, Marketing management, Tourism, Leisure and Hospitality Management, 0502 economics and business, Similarity (psychology), 050211 marketing, Business, Marketing, Marketing research, Relationship marketing, 050212 sport, leisure & tourism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f5b13e8e1a08e2fa7822124781219ee4
https://doi.org/10.1177/004728758302100404