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1
المؤلفون: Aleksandra Kuzior, Michalene Eva Grebski, Wes Grebski
المصدر: Marketing and Management of Innovations. :56-64
مصطلحات موضوعية: маркетинг взаємодій, 05 social sciences, Biology, relationship marketing, Engineering program, вища освіта, marketing mix, Engineering management, маркетингова стратегія, маркетинг послуг, маркетинговий мікс, higher education, 0502 economics and business, маркетингові комунікації, service marketing, 050211 marketing, marketing communication, marketing strategy, Academic program, 050203 business & management
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0a3ceb20a61bdf439d7cea9b9b9eda68
https://doi.org/10.21272/mmi.2021.1-05 -
2
المؤلفون: Adel A.A. Al-Wugayan
المصدر: International Journal of Bank Marketing. 37:1234-1252
مصطلحات موضوعية: Marketing, Service quality, business.industry, media_common.quotation_subject, 05 social sciences, Customer relationship management, Marketing strategy, Scale (social sciences), 0502 economics and business, Loyalty, Content validity, 050211 marketing, Quality (business), business, Relationship marketing, 050203 business & management, media_common
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3
المؤلفون: Wang Delu
المصدر: 2019 12th International Conference on Intelligent Computation Technology and Automation (ICICTA).
مصطلحات موضوعية: Service quality, Knowledge management, Digital marketing, Social network, business.industry, 05 social sciences, Marketing strategy, 0502 economics and business, Information system, Enterprise private network, 050211 marketing, Multi-level marketing, business, Relationship marketing, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6b5e25315a976f8ea20cb13d7ff9220a
https://doi.org/10.1109/icicta49267.2019.00069 -
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المؤلفون: Stephanie M. Noble, Sumin Han, Charles H. Noble, Adam Powell
المصدر: European Journal of Marketing. 52:725-757
مصطلحات موضوعية: Marketing, Service (business), Knowledge management, business.industry, Operating environment, 05 social sciences, Contingency approach, Small business, Customer relationship management, Marketing strategy, Competitive advantage, 0502 economics and business, 050211 marketing, Business, Relationship marketing, 050203 business & management
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5
المؤلفون: Kihyun Hannah Kim, Vikas Kumar
المصدر: Journal of Marketing Research. 55:48-68
مصطلحات موضوعية: Marketing, Economics and Econometrics, Return on marketing investment, Digital marketing, business.industry, Marketing effectiveness, 05 social sciences, Marketing strategy, Marketing management, Business marketing, 0502 economics and business, 050211 marketing, Business and International Management, business, Marketing research, Relationship marketing, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::677d19af07371a77f82edb8358a04940
https://doi.org/10.1509/jmr.16.0283 -
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المؤلفون: Melodi Guilbault
المصدر: Journal of Retailing and Consumer Services. 40:295-298
مصطلحات موضوعية: Marketing, Customer retention, business.industry, 05 social sciences, 050301 education, Public relations, Marketing strategy, Marketing management, Customer advocacy, 0502 economics and business, 050211 marketing, Marketing research, business, Customer to customer, 0503 education, Relationship marketing, Marketing myopia
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7
المؤلفون: Marnik G. Dekimpe, Barbara Deleersnyder
المساهمون: Department of Marketing, Research Group: Marketing
المصدر: Journal of the Academy of Marketing Science, 46(1), 31-58. Springer New York
مصطلحات موضوعية: Marketing, Economics and Econometrics, Return on marketing investment, long-run growth, Digital marketing, business.industry, Marketing effectiveness, 05 social sciences, asymmetric behavior, Marketing strategy, Marketing mix, business cycle, Marketing management, 0502 economics and business, 050211 marketing, recession, marketing conduct, Business and International Management, business, Marketing research, marketing strategy, Relationship marketing, 050203 business & management
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المؤلفون: Chi-Ming Hsieh
المصدر: Journal of Travel & Tourism Marketing. 35:130-147
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Public relations, Quantitative marketing research, Marketing strategy, Marketing management, Tourism, Leisure and Hospitality Management, Business marketing, 0502 economics and business, 050211 marketing, Sociology, business, Marketing research, Relationship marketing, 050212 sport, leisure & tourism
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المؤلفون: Michael Jay Polonsky
المصدر: Journal of Social Marketing. 7:268-279
مصطلحات موضوعية: Marketing, Return on marketing investment, business.industry, 05 social sciences, Public relations, Marketing strategy, Influencer marketing, Social marketing, Public Sector Marketing, Marketing management, 0502 economics and business, 050211 marketing, business, Marketing research, Relationship marketing, 050203 business & management
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المؤلفون: Charlene A. Dadzie, Kofi Q. Dadzie, David K. Amponsah, Evelyn Winston
المصدر: Journal of Marketing Theory and Practice. 25:234-256
مصطلحات موضوعية: Marketing, Return on marketing investment, Marketing mix modeling, business.industry, Marketing effectiveness, 05 social sciences, Marketing strategy, Marketing mix, Marketing management, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management