المؤلفون: Bruce, Norris I, Peters, Kay, Naik, Prasad A

المصدر: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p793-806, 14p, 3 Black and White Photographs, 3 Charts

مصطلحات موضوعية: ADVERTISING, SALES, PRODUCT management, CONSUMER research, MARKETING research, CONSUMER behavior, PSYCHOLOGY