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المؤلفون: Doğan, Fatih
المساهمون: Tolon, Metehan, İşletme Ana Bilim Dalı
مصطلحات موضوعية: Mobile advertising, Technology utilization, Marketing, Mobile marketing, Internet, Banner ads, Advertisements, İşletme, Advertising, Reklamcılık, Marketing methods, Mobile phone, Business Administration
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=od_____10208::1b559108e3efad7db250ec4f18083041
https://acikbilim.yok.gov.tr/handle/20.500.12812/566721 -
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المؤلفون: Zengin, Abdülcelil Mücahid
المساهمون: Şimşek, Göksel, Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü, Halkla İlişkiler ve Tanıtım Anabilim Dalı
مصطلحات موضوعية: Marketing, Mobile marketing, Doğrudan pazarlama, Tüketici davranışı, Pazarlama, Consumer attitudes, Reklamcılık, Marketing methods, Consumer behavior, Short message, Mobile market, Cell phone, Advertising, Cep telefonu, Kısa mesaj, Pazarlama yöntemleri, Direct marketing, Mobile phone, Tüketici tutumları, Mobil pazarlama
وصف الملف: application/pdf
URL الوصول: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::cfe318a55e7708c5bf6d9f62dd4fe81e
https://hdl.handle.net/20.500.12395/2703