يعرض 1 - 10 نتائج من 237 نتيجة بحث عن '"Interactive marketing"', وقت الاستعلام: 1.64s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers.

    المؤلفون: Shulga, Lenna V., Busser, James A., Bai, Billy, Kim, Hyelin

    المصدر: Journal of Advertising; Jan-Mar2023, Vol. 52 Issue 1, p5-23, 19p, 2 Diagrams, 6 Charts

    مصطلحات موضوعية: CUSTOMER cocreation, CONSUMER behavior, HAWTHORNE effect, ADVERTISING, INTERACTIVE marketing, BRAND loyalty

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  2. 2
    كتاب إلكتروني
    Promotion

    المؤلفون: Kucuk, S. UmitAff3

    المساهمون: Stewart, David W., Series EditorAff1, Kucuk, S. UmitAff2

    المصدر: Visualizing Marketing : From Abstract to Intuitive. :73-102

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  3. 3
    مؤتمر
    The study of consumer involvement for green design messaging via the internet of things with interactive marketing

    المؤلفون: Tu, Jui-che, Chen, Yu-Yin, Chen, Shih-Chung

    المصدر: 2017 International Conference on Applied System Innovation (ICASI) Applied System Innovation (ICASI), 2017 International Conference on. :443-445 May, 2017

    Relation: 2017 International Conference on Applied System Innovation (ICASI)

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  4. 4
    دورية أكاديمية
    Changing approaches to interactive marketing communications due to the development of 5G technology

    المؤلفون: L. G. Akhmaeva

    المصدر: Цифровая социология, Vol 4, Iss 4, Pp 92-101 (2022)

    مصطلحات موضوعية: interactive marketing communications, marketing, advertising, content formats, mobile internet, 5g technology, ar technology, vr technology, Sociology (General), HM401-1281

    وصف الملف: electronic resource

    Relation: https://digitalsociology.guu.ru/jour/article/view/111; https://doaj.org/toc/2658-347X; https://doaj.org/toc/2713-1653

    URL الوصول: https://doaj.org/article/4c09386744b846d1a0f7037567c79a25

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  5. 5
    دورية
    Investigators from Zhejiang University Have Reported New Data on Interactive Marketing (Building Brand Loyalty Through Value Co-creation Practices In Brand Communities: the Role of Affective Commitment and Psychological Brand Ownership).

    المصدر: Psychology & Psychiatry Journal; 5/3/2024, p187-187, 1p

    مصطلحات موضوعية: BRAND communities, INTERACTIVE marketing, PSYCHOLOGICAL ownership, CUSTOMER cocreation, BRAND loyalty, AFFECT (Psychology)

    مصطلحات جغرافية: HANGZHOU (China)

    الشركة/الكيان: ZHEJIANG University (Hangzhou, China)

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  6. 6
    دورية أكاديمية
    Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.

    المؤلفون: Amazeen, Michelle A.

    المصدر: Journalism & Mass Communication Quarterly; Dec2021, Vol. 98 Issue 4, p1129-1156, 28p

    مصطلحات موضوعية: NATIVE advertising, ADVERTISING, INTERACTIVE marketing, INTERNET advertising, ONLINE journalism

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  7. 7
    دورية أكاديمية
    USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE

    المؤلفون: L. G. Akhmaeva

    المصدر: Вестник университета, Vol 0, Iss 5, Pp 49-57 (2020)

    مصطلحات موضوعية: marketing, advertising, interactive marketing communications, voice assistants, advertising integrations, promotion methods, voice control, voice input, Sociology (General), HM401-1281, Economics as a science, HB71-74

    وصف الملف: electronic resource

    Relation: https://vestnik.guu.ru/jour/article/view/2220; https://doaj.org/toc/1816-4277; https://doaj.org/toc/2686-8415

    URL الوصول: https://doaj.org/article/9d45c521d70747359e90d6a01de2c972

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  8. 8
    دورية أكاديمية
    A Framework of Location-Based Advertising Effectiveness: Perspectives of Perceived Value and Satisfaction.

    المؤلفون: Xuan Cu Le, Nguyen, Tran Hung

    المصدر: Asian Journal of Business Research; 2021, Vol. 11 Issue 3, p14-32, 19p

    مصطلحات موضوعية: LOCATION marketing, ADVERTISING effectiveness, INTERACTIVE marketing, MARKETING channels, ADVERTISING

    مصطلحات جغرافية: VIETNAM

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  9. 9
    دورية أكاديمية
    Emergent gambling advertising; a rapid review of marketing content, delivery and structural features.

    المؤلفون: Torrance, Jamie, John, Bev, Greville, James, O'Hanrahan, Marie, Davies, Nyle, Roderique-Davies, Gareth

    المصدر: BMC Public Health; 4/13/2021, Vol. 21 Issue 1, p1-13, 13p, 1 Diagram, 1 Chart

    مصطلحات موضوعية: GAMBLING, ADVERTISING, INTERACTIVE marketing, HARM reduction, PUBLIC health

    مصطلحات جغرافية: UNITED Kingdom, AUSTRALIA

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  10. 10
    دورية أكاديمية
    Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context.

    المؤلفون: Puccinelli, Nancy M., Wilcox, Keith, Grewal, Dhruv

    المصدر: Journal of Marketing; Mar2015, Vol. 79 Issue 2, p1-18, 18p, 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 3 Charts, 1 Graph

    مصطلحات موضوعية: CONSUMER behavior, ADVERTISING effectiveness, TELEVISION commercials, INTERACTIVE marketing, INTERNET marketing, EMOTIONS, META-analysis, AROUSAL (Physiology), SADNESS

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