المؤلفون: Peters, Kay, Nakata, Cheryl, Hewett, Kelly

المصدر: Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p1-5, 5p, 1 Diagram, 2 Charts, 1 Graph

مصطلحات موضوعية: EXPORT marketing, CONSUMER behavior, CUSTOMER relations, THEORY-practice relationship, ADVERTISING, MARKETING

المؤلفون: Naik Prasad A., Peters Kay

المصدر: GfK Marketing Intelligence Review, Vol 7, Iss 1, Pp 34-41 (2015)

مصطلحات موضوعية: Crossmedia, Synergy, Advertising, Online and Off-line Media, Integrated Marketing, Advertising Effects, Media Planning, Budget Allocation, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

Relation: http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0005/gfkmir-2015-0005.xml?format=INT; https://doaj.org/toc/1865-5866

URL الوصول: https://doaj.org/article/45bcad223a474d808e2e34ff09480b99

المؤلفون: Peters, Kay

الإتاحة: http://nbn-resolving.de/urn:nbn:de:gbv:8-diss-33149

المؤلفون: Bruce, Norris I, Peters, Kay, Naik, Prasad A

المصدر: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p793-806, 14p, 3 Black and White Photographs, 3 Charts

مصطلحات موضوعية: ADVERTISING, SALES, PRODUCT management, CONSUMER research, MARKETING research, CONSUMER behavior, PSYCHOLOGY

المؤلفون: Aravindakshan, Ashwin, Peters, Kay, Naik, Prasad A

المصدر: Journal of Marketing Research (JMR); Feb2012, Vol. 49 Issue 1, p1-14, 14p, 1 Color Photograph, 1 Diagram, 4 Charts, 2 Graphs

مصطلحات موضوعية: HETEROGENEITY, ALLOCATION (Accounting), ADVERTISING, COSMETICS industry, CONSUMPTION (Economics)

مصطلحات جغرافية: GERMANY

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