المؤلفون: Iryna Bashynska

المصدر: Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej, Vol 27, Iss 4 (2023)

مصطلحات موضوعية: Advertising, Artificial Intelligence (AI), Circular Economy, Consumer Engagement, Sustainability, Social Sciences

وصف الملف: electronic resource

Relation: https://asej.eu/index.php/asej/article/view/766; https://doaj.org/toc/2543-9103; https://doaj.org/toc/2543-411X

URL الوصول: https://doaj.org/article/33a6a161912d420b8f0d311d7a5a1326

المؤلفون: Juan Carlos Aguado Franco

المصدر: Revista de Marketing y Publicidad, Iss 7 (2023)

مصطلحات موضوعية: consumer engagement, apego emocional, Atlético de Madrid, marketing, marca, fidelidad, Marketing. Distribution of products, HF5410-5417.5, Advertising, HF5801-6182

وصف الملف: electronic resource

Relation: https://revistas.cef.udima.es/index.php/marketing/article/view/7205; https://doaj.org/toc/2659-3904; https://doaj.org/toc/2792-405X

URL الوصول: https://doaj.org/article/6d0ae7d7aaa24384bf27d3baef1ccb2c

المؤلفون: Ratna Roostika, Khoirina Kencana Ningrum

المصدر: International Journal of Research In Business and Social Science, Vol 10, Iss 5, Pp 34-45 (2021)

مصطلحات موضوعية: brand awareness, Brand awareness, social media marketing, Social Sciences, Advertising, Structural equation modeling, language.human_language, Personalization, Nonprobability sampling, Indonesian, Entertainment, Consumer engagement, brand image, language, Social media, Business, consumer engagement

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1dfb4766c71ee11ccc22e5f24a6266fc
https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1314

المؤلفون: Frauke Mattison Thompson, Keith D. Brouthers

المساهمون: OZ Marketing

المصدر: Journal of International Marketing, 29(4), 22-44. AMA

مصطلحات موضوعية: Marketing, Digital ecosystem, Consumer engagement, Cultural diversity, Cultural values, Digital business, Advertising, Business, Business and International Management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5f199ab3cb9e34fdbd8413b826664ad9
https://dare.uva.nl/personal/pure/en/publications/digital-consumer-engagement-national-cultural-differences-and-cultural-tightness(4b0be4df-6e96-4391-a033-1cbb7ea4340c).html

المؤلفون: Prem Prakash Dewani, Achint Nigam

المصدر: Journal of Global Information Management. 30:1-19

مصطلحات موضوعية: Information Systems and Management, Consumer engagement, Strategy and Management, Exploratory research, ComputingMilieux_COMPUTERSANDSOCIETY, Advertising, Management Science and Operations Research, Business and International Management, Psychology, Computer Science Applications

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c2f51f8dc86921fec7957811fd8ec2f8
https://doi.org/10.4018/jgim.290364

المؤلفون: Christy Ashley, Petru Dorin Micu

المصدر: Journal of Consumer Marketing. 39:1-10

مصطلحات موضوعية: Marketing, Field (Bourdieu), media_common.quotation_subject, Advertising, Territoriality, Affect (psychology), Consumer engagement, Feeling, Great Rift, Social media, Product (category theory), Business and International Management, Psychology, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::755feee50fe390b5de82915ae2a5b433
https://doi.org/10.1108/jcm-02-2020-3642

المؤلفون: Feray Adiguzel

المصدر: Journal of Business Research - Turk. 13:2096-2109

مصطلحات موضوعية: Empirical research, Consumer engagement, Ordinary least squares, Predictive power, Word of mouth, Advertising, Social media, Psychology, Video game, Influencer marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::51494c7d44e53e3b26be577f781d1e52
https://doi.org/10.20491/isarder.2021.1249

المؤلفون: Adam J. Saffer, Daniel Riffe, Yan Qu

المصدر: Corporate Communications: An International Journal. 27:226-244

مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Consumer engagement, Social network, Online engagement, business.industry, Industrial relations, Advertising, Sociology, Corporate communication, business

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::f4ce13160e3b5bf27ae12be685e22c61
https://doi.org/10.1108/ccij-04-2021-0046

المؤلفون: Natasya Dea Novitarizki Darmawan, Ratih Hendayani, Indira Rachmawati

المصدر: International Journal of Science and Management Studies (IJSMS). :247-254

مصطلحات موضوعية: Consumer engagement, Advertising, Business, Affect (psychology), Social media marketing

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5c76cbf7966db1a874ec75c4c49d1efc
https://doi.org/10.51386/25815946/ijsms-v4i4p123

المؤلفون: Jing Yang, Juan Mundel

المصدر: Journal of Interactive Advertising. 21:173-190

مصطلحات موضوعية: Marketing, Coronavirus disease 2019 (COVID-19), business.industry, Communication, Advertising, Social issues, medicine.disease_cause, Brand management, Consumer engagement, Pandemic, Opportunism, medicine, Social media, Business, Coronavirus

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::992c3df26665a4bc605993497472d6d8
https://doi.org/10.1080/15252019.2021.1958274