المؤلفون: Sunday Adewale Olaleye, Dandison C. Ukpabi, Emmanuel Mogaji

المساهمون: Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.

المصدر: Digital and Social Media Marketing ISBN: 9783030243739

مصطلحات موضوعية: verkkomainonta, Digital marketing, business.industry, Emerging technologies, Computer science, social media, Big data, Conceptual model (computer science), sosiaalinen media, Advertising, tekoäly, HM, artificial intelligence, Appeal to emotion, personalised ad, Customer analytics, Analytics, emotional appeal, Social media, business, täsmämarkkinointi, online behavioural advertising

وصف الملف: application/pdf; fulltext

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d01d138e49dd0aae6e0264432b589a39