المؤلفون: Mazzù, Marco Francesco, Baccelloni, Angelo, Romani, Simona, Andria, Alberto
المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 11, pp. 3107-3137.
URL الوصول: http://www.emeraldinsight.com/doi/10.1108/EJM-10-2021-0764