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1
المؤلفون: Min-Suk Kim, Gap Yeon Jeong, Chae Chang Im
المصدر: Journal of Applied Business Research (JABR). 33:1205-1228
مصطلحات موضوعية: Service (business), business.industry, Brand awareness, media_common.quotation_subject, Advertising, Marketing mix, Product (business), Brand management, Brand extension, Quality (business), Brand equity, Business and International Management, Marketing, Psychology, business, media_common
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2
المؤلفون: Gap-Yeon Jeong, Min-Suk Kim, Hyunjae Yu
المصدر: The Korean Journal of Advertising. 27:79-111
مصطلحات موضوعية: Focus (computing), Brand management, business.industry, Brand awareness, Brand experience, Advertising, Business, Marketing
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3dfcb6988d7da72348b5f2c1cb2cd46a
https://doi.org/10.14377/kja.2016.4.15.79 -
3
المؤلفون: Gap Yeon Jeong, Myungsu Chae
المصدر: Journal of Consumption Culture. 14:23-45
مصطلحات موضوعية: Customer delight, Brand management, Brand extension, business.industry, Brand awareness, Customer satisfaction, Advertising, Brand equity, Marketing, business, Loyalty business model, Brand loyalty
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5df3922ad352a5dc130225e56c543ce1
https://doi.org/10.17053/jcc.2011.14.3.002