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1
المؤلفون: Robertson, Jeandri, Botha, Elsamari, Ferreira, Caitlin, Pitt, Leyland
المصدر: Journal of Business Research. 149:651-662
مصطلحات موضوعية: Brand love, Brand loyalty, Brand equity, Masstige, Brand betrayal, Consumer-brand relationship, Article classification, Research article, Industrial Marketing, Industriell marknadsföring
وصف الملف: print
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2
المؤلفون: Ferreira, Caitlin
المساهمون: Salehi-Sangari, Esmail, Tinson, Julie S.
المصدر: Doctoral thesis / Luleå University of Technology 1 jan 1997 → ….
مصطلحات موضوعية: Entrepreneurial marketing, hybrid entrepreneurship, experiential learning theory, self-determination theory, venture development, motivations, strategic orientation, brand equity, growth strategy, comfort entrepreneur, Industrial Marketing, Industriell marknadsföring
وصف الملف: electronic
URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-81383
https://ltu.diva-portal.org/smash/get/diva2:1500397/FULLTEXT02.pdf -
3
المؤلفون: Ferreira, Caitlin, Lord Ferguson, Sarah, Pitt, Leyland
المصدر: Journal of Marketing Management. 35(9-10):867-885
مصطلحات موضوعية: Entrepreneurial marketing, hybrid entrepreneurship, growth strategy, strategic orientation, brand equity, comfort entrepreneur, Industrial Marketing, Industriell marknadsföring
وصف الملف: print