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المؤلفون: Subhalaxmi Mohapatra, Subhadip Roy
المصدر: The CASE Journal. 13:342-359
مصطلحات موضوعية: Return on marketing investment, Business-to-government, Marketing management, Digital marketing, business.industry, Marketing, Marketing research, Loyalty marketing, business, General Business, Management and Accounting, Marketing strategy, Marketing mix, Education
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2
المؤلفون: Shelby D. Hunt
المصدر: AMS Review. 7:52-66
مصطلحات موضوعية: Marketing, Value (ethics), Business-to-government, business.industry, Triple bottom line, 05 social sciences, Profit impact of marketing strategy, Marketing mix, Marketing strategy, Marketing management, 0502 economics and business, Corporate social responsibility, 050211 marketing, Business, Positive economics, 050203 business & management
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3
المؤلفون: Nataliia Yutysh, Nataliia Tafiy, Iryna Budnikevych
المصدر: Cхід, Vol 0, Iss 1(147), Pp 17-25 (2017)
مصطلحات موضوعية: Return on marketing investment, Business-to-government, маркетингові технології, Digital marketing, lcsh:History (General) and history of Europe, business.industry, система регіональних ринків, Marketing mix, Marketing strategy, Marketing management, lcsh:D, lcsh:B, територіальний маркетинг, маркетингові інструменти, суб'єкти маркетингу регіону, конкурентоспроможність регіону, маркетинг регіону, Marketing, lcsh:Philosophy. Psychology. Religion, business, Marketing research, Relationship marketing, комплекс територіального маркетингу
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81a4d1ea1437bf5c6af31ecaf05f882d
https://doi.org/10.21847/1728-9343.2017.1(147).96790 -
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المؤلفون: Mohammad Tariq Intezar
المصدر: Humanities and Social Sciences Letters. 5:36-42
مصطلحات موضوعية: Business-to-government, Digital marketing, Technological change, business.industry, General Social Sciences, Information technology, General Business, Management and Accounting, Marketing mix, Communications management, Information and Communications Technology, Business, Marketing, Marketing research, General Economics, Econometrics and Finance
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::3c22db23149d20a6de8947dbf4dcd75e
https://doi.org/10.18488/journal.73.2017.52.36.42 -
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المؤلفون: Carmen Savulescu, Ani Matei, Corina Georgiana Antonovici
المصدر: Acta Universitatis Danubius: Administratio, Vol 8, Iss 2, Pp 5-23 (2016)
مصطلحات موضوعية: Business-to-government, business.industry, co-public marketing, co-production, public services, Public sector, Public policy, Public administration, Public relations, Marketing mix, lcsh:Political institutions and public administration (General), Public Sector Marketing, Marketing management, New public management, Political science, lcsh:JF20-2112, business, Marketing research
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المؤلفون: Brendan Richardson
المصدر: Journal of Customer Behaviour. 15:283-297
مصطلحات موضوعية: Business-to-government, Politics, Marketing management, Business, Marketing, Marketing mix
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::26e7024cdd48440270c194b1661c88cb
https://doi.org/10.1362/147539216x14594362874018 -
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المؤلفون: T. Kudla, S. Poperechnuy
المصدر: Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. 18:118-122
مصطلحات موضوعية: Return on marketing investment, Business-to-government, business.industry, Marketing strategy, Marketing mix, ComputingMilieux_GENERAL, Agricultural marketing, Marketing management, Economics, Market environment, Marketing, business, Marketing research, Industrial organization
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::0776b8a60397d0d92f10264bb8d17626
https://doi.org/10.15421/nvlvet6923 -
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المؤلفون: G. Todorova
المصدر: Trakia Journal of Science. 13:368-374
مصطلحات موضوعية: Business-to-government, Return on marketing investment, Digital marketing, Marketing mix modeling, business.industry, Computer science, Marketing strategy, Marketing mix, Promotional mix, Direct marketing, Marketing management, Sales promotion, Business marketing, Personal selling, Marketing, business, Marketing research, Relationship marketing, Integrated marketing communications
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::b65d16f00dee76359b8d956db534e34a
https://doi.org/10.15547/tjs.2015.s.01.063 -
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المؤلفون: Jun-Jie Zhang, Li Yang
المصدر: 2017 IEEE 2nd International Conference on Big Data Analysis (ICBDA).
مصطلحات موضوعية: Return on marketing investment, Business-to-government, Digital marketing, Marketing mix modeling, business.industry, Computer science, Big data, Quantitative marketing research, Marketing strategy, Marketing mix, Qualitative marketing research, Marketing management, Business marketing, Marketing theory, Marketing, business, Marketing research, Relationship marketing
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::a361d430bdc75629c24ba98b83bebb47
https://doi.org/10.1109/icbda.2017.8078852 -
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المؤلفون: Ann-Marie Kennedy
المصدر: Journal of Macromarketing. 36:354-365
مصطلحات موضوعية: Marketing, Business-to-government, business.industry, 05 social sciences, Public relations, Quantitative marketing research, Marketing mix, Marketing science, Public Sector Marketing, Marketing management, 0502 economics and business, 050211 marketing, Sociology, Positive economics, business, Marketing research, Macromarketing, 050203 business & management
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::eb120e3783b0e869025af4f64024c49e
https://doi.org/10.1177/0276146715617509