-
1
المؤلفون: Rajat Roy, Fazlul K. Rabbanee
المصدر: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ISBN: 9783319241821
مصطلحات موضوعية: Willingness to pay, media_common.quotation_subject, Reference price, Product involvement, Context (language use), Product (category theory), Business, Marketing, Moderation, Altruism, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5f3aec1c2bfdf2bee95231e8aa9c0832
https://doi.org/10.1007/978-3-319-24184-5_216