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1
المصدر: International Journal of Retail & Distribution Management. 42:1018-1031
مصطلحات موضوعية: Marketing, Online and offline, Gratification, Consumer behaviour, Cross channel, Perspective (graphical), Cross-channel, Advertising, Children’s consumption, Online shopping, Children and internet, Children and shopping, Business, Business and International Management, Communication channel, Qualitative research
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2
المصدر: International Journal of Retail & Distribution Management. 42:953-973
مصطلحات موضوعية: Marketing, Channel configuration, Channel integration, Retail channel strategy, Channel management, Advertising, ComputingMilieux_GENERAL, Young consumer, Children's wear, Business, Limited evidence, Business and International Management, Communication channel, Qualitative research